Coursework Lesson 1
Textual Analysis
Conventions of DVD: Billing block, ‘From the writers of’, slogan, snippets from the movie, DVD and Universal logo, barcode, age rating, all the of casts names
Mode of address: targeting mothers, partying and mums, societal ideal mother vs ‘delinquent’ mothers, 18+, they are looking at us so direct address. The effect of direct address is
Roland Barthes: enigma code- this code refers to mystery within a text. It increases an audience’s interest.
Binary opposition- relaxed (alcohol, hands in the air) vs stern (formal looks). ‘Bad moms’
Antagonist vs protagonist
Comment on society and how they view mothers
Meaning: mothers who have relaxed view on life vs those who don’t
Genre: comedy
Intertextual reference to hangover
Different types of mothers; women in paid employment
Represents women
Assumption on story: conflict between the mothers, conflict of interest
From the writers of ‘hangover’ signifies comedy and mark of quality
‘Party like a mother’ is a catchy and euphemistic tag line
Exaggerate facial expressions and body language & laughter of characters
Warm tones + red and pink colour scheme to signify femininity and truth
High key lighting – upbeat, light and fun
Binary oppositions (producers use BO to develop ideology, drive a narrative- are really signified through the page divide, the costumes, facial expressions/
Representation: mothers are meant to be well behaved role models, stereotypical conservative vs rebellious mums, very middle-class perspective (typical to comedies in the US), women as rivals, active not passive, ideal beauty standards, rebellion against societal norms
BAND 5 MARK SCHEME for
CONSISTENTLY USES CONVENTIOSN RELEVANT TO FORMS GENRE AND INDUSTRY CONTEXT
APPROPRIATE MODE OF ADDRESS
ENGAGING
POSITIONS THE AUDIENCE
MEETS ALL REQUIREMENTS OF THE Brief
Hybridity
Intertextuality
Steve Neale-Genre- repetition and difference ensure audience engagement, genres change over time and go through phases, appropriation (copying stage), transformation (sub genres form), subversion (playfulness, parody and pastiche)
to meet steve neale genre you need to https://eshercollege.sharepoint.com/:p:/r/sites/MEDIASTUDIESHUB/_layouts/15/Doc2.aspx?action=edit&sourcedoc=%7B400f4803-8f3f-45fb-85c7-fbeba2bfc248%7D&wdOrigin=TEAMS-WEB.teamsSdk_ns.rwc&wdExp=TEAMS-TREATMENT&wdhostclicktime=1718616943061&web=1
No cliches (horror) like knives with ketchup, dark woods, hoodies