Entrepreneurial Psychology and Spirit on Students’ Entrepreneurial Values and Ability Under the New Media

Entrepreneurial Psychology and Spirit

  • Focus: Influence of entrepreneurial spirit on college students' entrepreneurial ability and values under new media.

Research Background

  • Western entrepreneurship education emphasizes values, quality, and ideology with structured systems.
  • China's system is still developing, needing international experience to improve.
  • Innovation and entrepreneurship are vital for socio-economic development in China.
  • College students need to adapt to the times with theoretical knowledge, skills, and innovation.

Related Work

  • Personalized education respects individual differences.
  • Innovation and entrepreneurship are key national strength indicators.
  • Entrepreneurship education can create economic value for rural enterprises.

Purpose and Significance

  • Analyze the impact of entrepreneurial spirit on students’ entrepreneurial values and abilities.
  • Provide solutions for the formation of students’ entrepreneurial values and abilities.
  • Utilizes new media to cultivate correct entrepreneurial value.

Innovation and Entrepreneurship

  • Entrepreneurship involves product development, innovation, and entrepreneurial spirit.
    • Promotes employment and economic development.
    • Requires determination to tackle difficulties and risks.
  • Entrepreneurial values: entrepreneur value, national value, and social value.
  • Correct values are the foundation and competitive advantage of entrepreneurs.

Main Content of College Entrepreneurship in China

  • Indigenous Emotion: Serving the Chinese dream with willpower and cultural integration.
  • Social Dedication: Contributing to national well-being and acquiring innovation skills.
  • Innovation and Development: Integrating innovation for business value creation.
  • Risk-taking Spirit: Transforming the environment through endurance.
  • Collectivism: Emphasizing cooperation and collaboration.

Entrepreneurial Psychology

  • Includes innovative thinking, knowledge, will, ability, concept, and personality.
  • Divided into entrepreneurial awareness, will, ability, and personality.
  • Influences entrepreneurial values through:
    • Cognition
    • Personality characteristics
    • Ability
    • Psychopathology
    • Emotion
    • Leadership psychology
    • Positive psychology

New Media Technology

  • Characteristics:
    • Sharing: Breaks time-spatial limitations.
    • Diversity: Flexible expression through various formats.
    • Multi-directional interaction: Information sending from single to multi-point.
  • College students actively use new media for information and innovation.
  • New media brings resources and challenges for innovation and entrepreneurship education.

Questionnaire Survey (QS) Design

  • Participants: College students from a university in Xi’an (142 valid QSs from 150 distributed).
  • Composition:
    • Basic information.
    • Cognition of entrepreneurship.
    • Innovative Spirit Scale (25 questions, Likert’s 5-point scoring).
    • Dimensions: flexibility, standard innovation, criticism, and reflection.
    • Scoring: 1-2 (low), 2-3 (middle-lower), 3-4 (middle-upper), 4-5 (high).
    • Entrepreneurial Ability Scale (22 questions, Likert’s 5-point scoring).
    • Dimensions: opportunity exploration, organization, strategic decision-making, resource integration, innovation, frustration tolerance.
    • Scoring: 1-2 (low), 2-3 (middle-lower), 3-4 (middle-upper), 4-5 (high).
  • SPSS 25.0 for statistical analysis.

Main Contents of the QS

  • Factors influencing entrepreneurial choice
  • Essential elements in the entrepreneurial process
  • Solutions against entrepreneurial risks
  • Factors leading to entrepreneurial failure
  • Factors influencing entrepreneurial values
  • Important entrepreneurial quality
  • Types and purposes of new media use
  • Time distribution of new media use

Analysis and Optimization

  • The Cronbach’s alpha coefficient is used to verify the internal consistency and reliability of the QS, which ensures the scoring consistency of each item. The measured value of α is 0.797, indicating that the QS has good reliability and internal consistency.
  • Students value personal ideals but less attention to national/social values (