authorial choices (advertisements)
AssociationĀ | linking specific idea | Bandwagon | relating to trends, fitting in |
Beautiful People | using celebrities/ famous people to raise the social value of the product | Card Stacking | mainpulating information through ommiting facts, making the product appear better than it is |
Conflict | introducing conflic tĀ maek the ad more interesting | Ethos | appeal to ethics |
Experts | using experts to boost credibility | Glittering GeneralitiesĀ | overarching statements that claim an exaggerated benefit, appeals to emotions and ideas |
HumorĀ | using humor to appeal to audiences/ memorable | Logos | appeal to logic |
Name Calling Labeling | links a person or idea to a negative symbol, think: trash talking | Pathos | appeal to emotions and feelings |
Plain FolksĀ | appealing to the āregular personā, everyday | Problem/ Benefit | examining the benefits of a product andproblems it may solve |
RepetitionĀ | repetition of visual symbols, etc. more memorablee | Rhetorical QuestionĀ | questions designed to spark interest or have an obvious answer |
ScarcityĀ | making it seem like ther is a high demand | Simple SolutionĀ | creating/ representing a problem and how the product may be a solution |
Slippery SlopeĀ | implying that one small step may lead to amore dramatic outcome | SloganĀ | headline/ memorable phrase |
Snob | appeals to symbols, quotes, and images that helps the audienc | Testimonial Endorsement | having individuals explain their personal experience with the product |
TransferĀ | helping the audience to imagine themselves as part of the ad | Weasel Words | conveying an impression of meaning wihtout really saying it |