Communication & Language Study Notes
Language
Definition: a set of symbols (words) and sounds systematically arranged to convey meaning shared by a speech community—i.e., a particular group, place and time.
MUST possess three, rule–governed subsystems to qualify as a language:
• Grammar / syntax – orderly rules for combining words.
• Phonology / phonetics – recognized inventory of sounds and accepted ways of sequencing them.
• Lexicon / vocabulary – socially-agreed register of word forms & meanings.
A complex human activity
Language Acquisition
Mother-tongue / First Language (L1)
Unconsciously acquired in early childhood from the surrounding speech community.
Example: Tagalog for children born & raised in Manila.
Second Language (L2)
Consciously learned or discovered—formally in school or informally via exposure.
Motivations: curriculum requirements, migration, professional advantage, popular culture, etc.
Example: English formally studied as part of the Philippines
Language Contact & Change
Occurs whenever speakers of different tongues interact (trade, travel, social media, migration).
Outcomes
Gradual acquisition of each other’s vocabulary & sounds (borrowing, code-switching).
Creation of new mixed varieties (pidgins → creoles) understandable to both parties.
Example: A Tagalog speaker and a Korean speaker with limited shared English negotiate meaning, fashioning novel word pronunciations comprehensible to both.
Real-world relevance: Explains emergence of Philippine English, Singlish, Spanglish, etc.
Communication: Core Definition
“Systematic process of exchange of thoughts, ideas, concepts or views between two parties aimed at understanding.”
May be influenced by factors surrounding the activity
mode of communications
context in which it is done
purpose and style
Types of Communication by MODE
Verbal
Utilises words (spoken or written) → e.g., saying “HELLO.”
Non-Verbal
Uses gestures, body language, facial expressions → e.g., clapping to show appreciation.
Visual
Conveys meaning through images, symbols, colour coding → e.g., red traffic light signals “STOP.”
Note: In multimodal messages, these modes intertwine (e.g., a PowerPoint talk = verbal + visual + non-verbal).
Types of Communication by CONTEXT
Intrapersonal
“Self-talk”; internal dialogue for reflection, self-motivation, anxiety regulation.
Example: Whispering to yourself, “I can do this” before an exam.
Interpersonal
Interactive exchange between at least two people; relationship-building.
Sub-type: Transactional interpersonal → oriented toward completing a task or obtaining something (e.g., jeweller convincing a buyer).
Extended / Mass-personal
Uses electronic media (TV, radio, webinars, social apps) to reach larger, often anonymous audiences.
Requirement: heightened preparation, formality, ethical care (public footprint is permanent).
Organizational
Occurs within institutions that impose specific communicative rules & channels.
• Formal structure
– Downward (boss → staff)
– Upward (staff → boss)
– Horizontal (same level, different units)
– Crosswise (different levels & departments intersecting)
• Informal structure – unofficial “grapevine” (example: “MARITESS”).
Intercultural
Interaction between persons of differing linguistic, religious, ethnic, social, educational or professional backgrounds.
Requires cultural intelligence, respect, sensitivity to power distance & face-saving.
Purpose & Style of Communication
Formal Communication
Language: polite, structured, often pre-planned; may be oral (lecture) or written (business letter, proposal).
Purposes: to inform, entertain, persuade, document.
Informal Communication
Language: spontaneous, casual, personal; colloquialisms & code-switching allowed.
Purposes: socialization, strengthening bonds, emotional support.
Classical & Contemporary Models of the Communication Process
Aristotle (circa 300 BCE)
Linear, rhetoric-based
• Speaker → Speech → AudienceEmphasis: persuasive public speaking; roots of ethos, pathos, logos.
Lasswell (1948)
“Who - says What - in which Channel - to Whom - with what Effect?”
Highlights functions: surveillance, correlation, cultural transmission.
Shannon–Weaver (1949) “Mathematical Model”
Technical, engineering focus; introduced & .
Elements: Sender → Encoder → Channel (Noise) → Decoder → Receiver.
Berlo’s SMCR (1960)
Source – Message – Channel – Receiver
Each component expanded:
• Source/Receiver: Communication skills, attitudes, knowledge, social system, culture.
• Message: content, elements, treatment, structure, code.
• Channel: five senses—hearing, seeing, touching, smelling, tasting.Importance of matching code & skills between S and R.
Schramm (1954, 1956)
Circular model with overlapping fields of experience; roles continuously switch: Encoder/Interpreter/Decoder ↔ Decoder/Interpreter/Encoder.
Introduces concept of “shared field of experience” for successful meaning-making.
Principles of Effective Communication
General (applies to both oral & written)
Purpose – be explicit: inform? persuade? entertain?
Audience – demographics, prior knowledge, culture.
Topic – know your material thoroughly.
Context – formal/informal; physical or virtual; time constraints.
Receiver’s Feedback – monitor and adapt.
Seven C’s of Effective Written Communications
Clarity – straightforward wording; avoid ambiguity.
Completeness – supply all needed information & context.
Conciseness – respect time & cognitive load.
Concreteness – specific facts, vivid details, evidence.
Coherence – logical flow; consistent tense & viewpoint.
Correctness – grammatical accuracy; factual precision.
Courtesy – respect reader’s feelings; maintain positive tone.
Oral Communication Principles
Have a clear purpose
Deliver a complete message
Be concise
Be natural
Have timely feedback.