Communication & Language Study Notes

Language

  • Definition: a set of symbols (words) and sounds systematically arranged to convey meaning shared by a speech community—i.e., a particular group, place and time.

    • MUST possess three, rule–governed subsystems to qualify as a language:
      • Grammar / syntax – orderly rules for combining words.
      • Phonology / phonetics – recognized inventory of sounds and accepted ways of sequencing them.
      • Lexicon / vocabulary – socially-agreed register of word forms & meanings.

  • A complex human activity

Language Acquisition

  • Mother-tongue / First Language (L1)

    • Unconsciously acquired in early childhood from the surrounding speech community.

    • Example: Tagalog for children born & raised in Manila.

  • Second Language (L2)

    • Consciously learned or discovered—formally in school or informally via exposure.

    • Motivations: curriculum requirements, migration, professional advantage, popular culture, etc.

    • Example: English formally studied as part of the Philippines

Language Contact & Change

  • Occurs whenever speakers of different tongues interact (trade, travel, social media, migration).

  • Outcomes

    • Gradual acquisition of each other’s vocabulary & sounds (borrowing, code-switching).

    • Creation of new mixed varieties (pidgins → creoles) understandable to both parties.

  • Example: A Tagalog speaker and a Korean speaker with limited shared English negotiate meaning, fashioning novel word pronunciations comprehensible to both.

  • Real-world relevance: Explains emergence of Philippine English, Singlish, Spanglish, etc.

Communication: Core Definition

  • “Systematic process of exchange of thoughts, ideas, concepts or views between two parties aimed at understanding.”

  • May be influenced by factors surrounding the activity

    • mode of communications

    • context in which it is done

    • purpose and style

Types of Communication by MODE

  • Verbal

    • Utilises words (spoken or written) → e.g., saying “HELLO.”

  • Non-Verbal

    • Uses gestures, body language, facial expressions → e.g., clapping to show appreciation.

  • Visual

    • Conveys meaning through images, symbols, colour coding → e.g., red traffic light signals “STOP.”

  • Note: In multimodal messages, these modes intertwine (e.g., a PowerPoint talk = verbal + visual + non-verbal).

Types of Communication by CONTEXT

  • Intrapersonal

    • “Self-talk”; internal dialogue for reflection, self-motivation, anxiety regulation.

    • Example: Whispering to yourself, “I can do this” before an exam.

  • Interpersonal

    • Interactive exchange between at least two people; relationship-building.

    • Sub-type: Transactional interpersonal → oriented toward completing a task or obtaining something (e.g., jeweller convincing a buyer).

  • Extended / Mass-personal

    • Uses electronic media (TV, radio, webinars, social apps) to reach larger, often anonymous audiences.

    • Requirement: heightened preparation, formality, ethical care (public footprint is permanent).

  • Organizational

    • Occurs within institutions that impose specific communicative rules & channels.
      • Formal structure
      – Downward (boss → staff)
      – Upward (staff → boss)
      – Horizontal (same level, different units)
      – Crosswise (different levels & departments intersecting)
      • Informal structure – unofficial “grapevine” (example: “MARITESS”).

  • Intercultural

    • Interaction between persons of differing linguistic, religious, ethnic, social, educational or professional backgrounds.

    • Requires cultural intelligence, respect, sensitivity to power distance & face-saving.

Purpose & Style of Communication

  • Formal Communication

    • Language: polite, structured, often pre-planned; may be oral (lecture) or written (business letter, proposal).

    • Purposes: to inform, entertain, persuade, document.

  • Informal Communication

    • Language: spontaneous, casual, personal; colloquialisms & code-switching allowed.

    • Purposes: socialization, strengthening bonds, emotional support.

Classical & Contemporary Models of the Communication Process

  1. Aristotle (circa 300 BCE)

    • Linear, rhetoric-based
      • Speaker → Speech → Audience

    • Emphasis: persuasive public speaking; roots of ethos, pathos, logos.

  2. Lasswell (1948)

    • “Who - says What - in which Channel - to Whom - with what Effect?”

    • Highlights functions: surveillance, correlation, cultural transmission.

  3. Shannon–Weaver (1949) “Mathematical Model”

    • Technical, engineering focus; introduced noisenoise & feedbackfeedback.

    • Elements: Sender → Encoder → Channel (Noise) → Decoder → Receiver.

  4. Berlo’s SMCR (1960)

    • Source – Message – Channel – Receiver

    • Each component expanded:
      • Source/Receiver: Communication skills, attitudes, knowledge, social system, culture.
      • Message: content, elements, treatment, structure, code.
      • Channel: five senses—hearing, seeing, touching, smelling, tasting.

    • Importance of matching code & skills between S and R.

  5. Schramm (1954, 1956)

    • Circular model with overlapping fields of experience; roles continuously switch: Encoder/Interpreter/Decoder ↔ Decoder/Interpreter/Encoder.

    • Introduces concept of “shared field of experience” for successful meaning-making.

Principles of Effective Communication

General (applies to both oral & written)

  1. Purpose – be explicit: inform? persuade? entertain?

  2. Audience – demographics, prior knowledge, culture.

  3. Topic – know your material thoroughly.

  4. Context – formal/informal; physical or virtual; time constraints.

  5. Receiver’s Feedback – monitor and adapt.

Seven C’s of Effective Written Communications
  1. Clarity – straightforward wording; avoid ambiguity.

  2. Completeness – supply all needed information & context.

  3. Conciseness – respect time & cognitive load.

  4. Concreteness – specific facts, vivid details, evidence.

  5. Coherence – logical flow; consistent tense & viewpoint.

  6. Correctness – grammatical accuracy; factual precision.

  7. Courtesy – respect reader’s feelings; maintain positive tone.

Oral Communication Principles

  1. Have a clear purpose

  2. Deliver a complete message

  3. Be concise

  4. Be natural

  5. Have timely feedback.