Media and Information Literacy Summary

Learning Outcomes

• Describe the influence of media and information on communication.

• Identify similarities and differences among media literacy, information literacy, and technology literacy.

Types of Communication

• Verbal: Communicating through speaking.

• Non-Verbal: Communicating through movements and gestures.

• Written: Communicating through text on paper or materials.

• Visual: Communicating through pictures or visual representations.

Factors Affecting Communication

• Media: Facilitates easier communication through platforms like the internet, TV, and radio.

• Information: Enhances the meaning and context of communication.

Communication Process Components

1. Sender: The originating person delivering the message.

2. Message: The content being communicated.

3. Channel: The medium used to transmit the message.

4. Decoding: The receiver's interpretation of the message.

5. Receiver: The individual receiving the message.

6. Feedback: Responses from the receiver to the sender, facilitating interaction.

Seven Steps in the Communication Process

1. Sender develops an idea.

2. Sender encodes the message.

3. Sender selects the communication channel.

4. Message travels over the channel.

5. Message is received by the recipient.

6. Receiver decodes the message.

7. Receiver provides feedback, if applicable.

Models of Communication

• Lasswell's Model: Who, says what, in what channel, to whom, and what effect.

• Shannon and Weaver Model: Focuses on the potential for messages to be distorted in transmission.

• Westley and MacLean Model: Emphasizes responses to physical surroundings as starting points of communication.

Literacy Types

• Media Literacy: Ability to identify types of media and their messages (e.g., print, digital).

• Information Literacy: Comprising abilities to discover, evaluate, and ethically use information.

• Technology Literacy: Ability to effectively and responsibly use technology for communication and problem-solving.