Week IX:

Personalised relationships

  • Strategic Heuristic: Big data facilitates high-performance personalisation, but cover collection acts as an existential threat to RM. Mitigation requires explicit opt-ins and transparent data management. #

SSoV (Social Share of Voice)

Your Brand Mentions + Total Industry Mentions x 100 = SSoV %

Net New FOllowers + Total AUdience x 100 + Groeth Rate