Content Creation

Companies create contact to convert

• Example: Michelin Guide, the Michelin man

2 Main Types of Content

• Discovery- consumers who are passively scrolling through and consuming content whose primary purpose is to be entertained

  • Social Media (Tik Tok, Facebook, Instagram, Pinterest)

  • Objectives for creating content for search

    • Capture their attention

    • Lead them into wanting to know more

• Search- consumers who are actively looking for content that answers a question or provide information on how to fufill a need

  • Website, About Us, Services and Pricing, Keyword Blog Posts, Youtube