HTT671 Islamic Tourism and Hospitality Study Guide

Course Name: Islamic Tourism and Hospitality
Course Code: HTT671
Institution: Universiti Teknologi MARA (UiTM)
Academic Session: July 2025
Examination Duration: $3$ hours
Examination Structure:
- PART A: Consists of $6$ questions. All questions are mandatory.
- PART B: Consists of $2$ questions. All questions are mandatory.

Significance: Mosques serve as the focal points and common central elements defining the axis of Islamic tourism.
The Four Axes of Mosque for Islamic Tourism:
- Students must be able to explain the focus of mosques within the tourism framework based on four distinct axes.
- Weightage: $10$ marks.

Global Positioning: Malaysia is officially recognized as one of the premier Muslim-friendly travel destinations worldwide.
Specific Attractions and Accommodations:
- The study of Islamic tourism includes identifying at least $5$ famous tourist attractions within Malaysia that cater specifically to Muslim travelers.
- Analysis includes how these attractions accommodate specific needs, such as availability of Halal food, prayer facilities, and gender-segregated services where applicable.
- Weightage: $10$ marks.

Purpose: The Halal certification process is essential for ensuring that food, products, and services comply with Islamic principles (Shariah).
Regulatory Body and Order:
- The JAKIM Trade Description Order is the governing framework for Halal standards in Malaysia.
Key Halal Criteria for Food:
- There are $4$ specific criteria outlined in the JAKIM Trade Description Order that food must meet to be considered Halal in Malaysia.
- Weightage: $10$ marks.
Challenges in Halal Certification:
- Stakeholders face significant hurdles in both obtaining and maintaining certification.
- There are $5$ key challenges commonly identified in the Malaysian certification landscape.
- Weightage: $10$ marks.

Essential Components of Management: Effective management of an Islamic tourism destination relies on three core pillars:
1. Halal Food: Ensuring the entire supply chain and dining options meet Halal requirements.
2. Prayer Facilities: Providing accessible, clean, and appropriate spaces for performng Salah (prayers).
3. Cultural Sensitivity: Managing the destination in a way that respects local Islamic values and the religious requirements of the visitors.
Application: These components must be applied to specific destinations with concrete examples.
Weightage: $10$ marks.

Definition: Halal tourism stakeholders are individuals, groups, or organizations that have an interest or are involved in the development, provision, and regulation of Islamic tourism services.
Key Stakeholders:
- Industry analysis requires identifying at least $4$ key stakeholders.
- Roles involve distinct primary responsibilities ranging from regulation and policy-making to service delivery and marketing.
Weightage: $10$ marks.

Marketing Manager Responsibilities: Developing strategies specifically designed to promote destinations to the Muslim demographic.
Marketing Strategy Framework:
- Successful promotion requires at least $5$ effective Islamic marketing strategies.
- Strategies should be supported by relevant examples of marketing activities (e.g., targeted digital campaigns, specialized travel packages).
Weightage: $20$ marks.

Industry Drivers: The global industry is undergoing rapid expansion driven by the increasing demand from Muslim travelers who prioritize religious and cultural values during their travels.
Strategic Response to Future Trends:
- Destinations must adapt to emerging trends to remain competitive.
- Critical examination of at least $5$ measures is required for a destination to respond effectively to these future industry trends.
Weightage: $20$ marks.