Design Mix

• Function

• Aesthetics

• Cost

Function - what a product does, how it works

• Product performance

• Product reliability

• Quality

• Measureable

Features that emphasise function:

• Longer product life cycles

• Need less promotion over time

• Builds company reputation for reliable products

Aesthetics - looks good, feels good, good shape

• Subjective therefore not measurable

Features that emphasise aesthetics:

• High added value

• Shorter product life cycle

• Aesthetics can be copied

• Higher promotion

Cost

• Can you manufacture efficiently and add value