Offered leadership that was well crafted, well marketed and inspiring
Cautious president however was able to mask his caution behind bold words.
Projected and image of America which was attractive and uplifting at home and to the Free World.
[[Domestic Policy[[
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Changed the way presidential power was portrayed- First president that used TV to revolutionise politics
Continued reform programs under FDR- Federal aid for education and medical care for elderly.
Openly spoke out on civil rights- released a civil rights bill to congress which passed under Johnson after Kennedy’s death
Similarly to Eisenhower and the Little Rock situation he sent troops to Southern States that refused racial integration in schools.
[[Foreign Policy[[
Berlin Speech- as a response to the building of the Berlin wall- did all he could in the situation by reassuring those in Berlin that the US will stand by them
Bay of the Pigs- Inherited after Eisenhower- proved disastrous to the US as the plan ended up strengthening Castro’s position and drew Cuba closer to the USSR
Cuban Missile Crisis- Caused the world to be on the brink of nuclear war- Crisis seemed to be a success for Kennedy as the “brinkmanship” policy seemed to have worked.
Secured an agreement with Britain and USSR to limit nuclear testing in the earths atmosphere- signalled success of Kennedy’s efforts to engage the USSR in negotiations to reduce Cold War tensions.