STUFF
Lecture 7: RhetoriCITIES
Greek Spatial Concepts and Vocabulary
Agora
Central public space in Athens for political discussions, trade, and community events.
Symbolized democracy, open dialogue, and the intersection of public and private life.
Polis
The Greek city-state, representing the ideal of a self-governing community.
Emphasized the interconnectedness of public life and individual virtue.
Eudaimonia
"The good life," achieved through active civic engagement, ethical living, and the pursuit of knowledge and virtue.
Kairos
The right or opportune moment for speech or action, emphasizing timing and situational awareness.
Phronesis
Practical wisdom blending knowledge and ethics to achieve the best outcomes in complex situations.
The Five RhetoriCITIES Examples
The Agora
Spatial Imaginary: Open public square, symbolizing democracy and free exchange of ideas.
Rhetorical Purpose: Advocated for active citizenship and public discourse as central to civic life.
Urban Imaginary: A vibrant space where citizens gathered to discuss politics, philosophy, and community matters.
The Acropolis
Spatial Imaginary: A sacred space and cultural icon on a hill overlooking Athens.
Rhetorical Purpose: Represented civic pride, religion, and cultural heritage.
Urban Imaginary: A place of beauty and reverence for collective identity and shared values.
The Pnyx
Spatial Imaginary: A hill in Athens where citizens assembled for democratic deliberation.
Rhetorical Purpose: Advocated participatory democracy, providing a literal platform for voices in governance.
Urban Imaginary: A gathering of equals emphasizing decision-making and civic duty.
The Stoa
Spatial Imaginary: Covered walkways in the Agora used for teaching, debating, and socializing.
Rhetorical Purpose: Promoted intellectual exchange and philosophical inquiry.
Urban Imaginary: Spaces where citizens mingled across classes, fostering dialogue and education.
The Academy
Spatial Imaginary: Plato’s school outside the city walls for higher learning and philosophical reflection.
Rhetorical Purpose: Advocated cultivating wisdom and virtue, focusing on the ideal of the Philosopher King.
Urban Imaginary: A serene, ordered environment promoting deep thinking and moral development.
Details of Urban Imaginaries
Who Lives There?
Citizens engaged in civic life, debating, and contributing to the greater good.What Are Their Lives Like?
Dedicated to public service, education, and ethical pursuits.
Community-driven and focused on shared prosperity.
Lecture 8: Discourse, Power & Space
Key Theorists and Their Contributions
Michel Foucault
Key Terms:
Discourse: A system of rules, practices, and power relations structuring knowledge and social practices.
Power-Knowledge: Power shapes and is shaped by knowledge; they are inseparable.
Disciplinary Society: Modern governance through norms, habits, and self-regulation rather than overt violence.
Panopticon:
Metaphor for surveillance and control where individuals self-regulate because they believe they are being watched.
Example: Modern surveillance systems like cameras in public spaces.
Subjectivity:
Subject to Control: Shaped and constrained by external power.
Subject as Identity: Internalizing roles and norms to shape self-perception.
Power operates both externally and internally through societal roles.
Louis Althusser
Key Terms:
Ideology: Invisible beliefs and values influencing perception and roles.
Interpellation: Ideology “hails” individuals into specific subject positions.
Example: A teacher calling on a student places them in the role of "student" expected to respond appropriately.
State Apparatuses:
Repressive State Apparatuses (RSAs): Coercive institutions (e.g., police, military) enforcing power through force or threat of violence.
Ideological State Apparatuses (ISAs): Institutions (e.g., schools, media, family) shaping ideology without direct force.
Example of Interpellation:
The “hail in the street”: When someone shouts, “Hey, you!” and you turn around, identifying yourself in that subject position.
Michel de Certeau
Key Terms:
Strategies: Institutional power moves to organize and control space for efficiency and dominance.
Example: City planners creating standardized grids.
Tactics: Creative actions of individuals resisting within controlled spaces.
Example: Pedestrians taking shortcuts through grassy areas instead of sticking to paths.
Inspired by the cunning intelligence of Metis, emphasizing clever subversion and adaptation.
Key Work: “Walking in the City”:
Contrasts the "god's eye view" of urban planners (strategies) with ground-level improvisations by urban dwellers (tactics).
Modern Power and Spaces of Control
Key Examples:
Prisons: Panopticon design enforces self-surveillance, shaping behavior without force.
Modern Cities: Urban planning manages populations through systems like lighting, sewers, and surveillance.
Educational Systems: Schools as ISAs instill societal norms and behaviors through structured repetition.
Habituation:
Subtle repetition normalizes certain behaviors and roles.
Example: School bells teach students to associate time with structured routines.
Subjectivity and Subject Positions
Definition of Subjectivity:
How individuals perceive themselves and their societal roles, shaped by ideology, culture, and discourse.
Subject Positions:
Roles assigned by society, often unconsciously accepted (e.g., “good student,” “law-abiding citizen”).
Key Terms in Rhetorics of Power
Ideology: Shapes perception of the world and self, often invisibly.
Habituation: Subtly instills norms through repetition.
Interpellation: Places individuals into roles unconsciously via ideology.
ISAs vs. RSAs
ISAs (Ideological State Apparatuses):
Examples: Schools, religious institutions, media, family.
Operate through persuasion, teaching values and beliefs.
RSAs (Repressive State Apparatuses):
Examples: Police, military, courts.
Operate through coercion and force to maintain order.
Strategies vs. Tactics
Strategies:
Examples: Zoning laws, urban planning, surveillance systems.
Goal: Create order, efficiency, and control.
Tactics:
Examples: Graffiti as resistance, jaywalking, or walking through undesignated paths.
Goal: Creatively subvert or navigate imposed strategies.
Lecture 9: Neoliberalism
Key Definitions and Concepts
Neoliberalism:
A political and economic ideology prioritizing market logic, competition, and economic efficiency across all spheres of life, including education, health, and identity.
Neoliberal Governmentality:
Shift from liberal governance (creating free, rational citizens) to neoliberal governance (securing market competition and economic profit).
Emphasizes self-regulation, entrepreneurship, and adaptability to market demands.
The Neoliberal Subject:
Homo economicus (Economic Person): Individuals framed as entrepreneurs of themselves, constantly maximizing utility and market value.
Key Traits:
Hyper-individualism.
Self-branding (e.g., personal marketing via LinkedIn or social media).
Adaptability and embrace of hustle culture.
Public vs. Private Spaces in Athens (as precursors to neoliberal concepts):
Private Realm: Household and domestic life.
Public Realm: Polis and civic engagement.
Agora: Open interaction and discourse, contrasting with neoliberal privatization.
RhetoriCITIES: Jane Jacobs vs. Richard Florida
Jane Jacobs
Rhetorical Purpose: Advocated for bottom-up urban planning and preserving community dynamics.
Critiqued modernist, top-down urban planning approaches that ignored street-level vibrancy.
Key Concept – The Street Ballet:
Urban life is a dynamic, interconnected performance.
Vibrant streets foster safety, creativity, and community.
Urban Imaginary: Cities as intricate, invisible orders driven by everyday human interactions.
Richard Florida
Rhetorical Purpose: Advocated for attracting the “creative class” (e.g., artists, tech innovators) to stimulate economic growth.
Suggested cities should prioritize fostering innovation and cultural vibrancy.
Key Concept – The Creative City:
Cities thrive when they emphasize creativity and human capital.
Instrumentalized Jacobs’ insights into strategies for urban economic success.
Modern Power and Neoliberalism
Key Thinkers on Neoliberalism:
Slavoj Žižek
Cynical Ideology:
People acknowledge flaws in ideology but act as if they believe in it because they assume others do.
Example: “Advertising doesn’t work on me, but it works on others.”
Interpassivity:
Delegating belief or action to others (e.g., buying ethical products to “outsource” civic responsibility).
Modern Interpellation:
Neoliberalism hails individuals with enjoyment:
Liberalism: “Behave yourself!”
Neoliberalism: “Enjoy yourself!”
Jodi Dean
Communicative Capitalism:
Online media blend democratic ideals with consumer culture.
Participation becomes shallow (e.g., retweeting or hashtags) rather than meaningful.
Interpassive Politics:
Outsourcing political and civic engagement to digital actions like online petitions or social media.
Rhetorical Recuperation and Ethical Branding
1960s Crisis of Legitimacy:
Global unrest (e.g., May 1968 protests in France, U.S. counterculture movements) challenged traditional institutions.
Neoliberalism co-opted critiques of capitalism, emphasizing innovation, creativity, and flexibility as new justifications for dominance.
Ethical Branding and Consumption:
Marketing appeals to consumer cynicism with ethical concerns (e.g., sustainable or fair-trade products).
Consumers buy into the promise of moral action through consumption, outsourcing civic responsibility.
Hustle Culture:
Promises freedom and autonomy ("be your own boss!") but exacerbates precarity and overwork.
Key Examples and Applications
Modern Neoliberal Subject:
Freelancers managing gig-based employment while navigating precarity.
Consumers believing ethical purchases contribute to social change.
Communicative Capitalism in Action:
Slacktivism (e.g., hashtag activism) as symbolic participation lacking substantive action.
Urban Planning and Competition:
Cities competing for resources like Amazon HQ2, emphasizing creativity and resources to attract investment.
This concludes the Lecture 9: Neoliberalism section. Let me know when you're ready for the ZAMM-specific content!
Zen and the Art of Motorcycle Maintenance (ZAMM) Content
Key Philosophical Concepts and Perspectives
Classical vs. Romantic Perspectives
Classical Perspective:
Analytical and systematic.
Focuses on underlying form and structure.
Associated with technological understanding and rationality.
Romantic Perspective:
Intuitive and aesthetic.
Emphasizes immediate experience and emotional resonance.
Sees beauty and surface impressions without digging into the mechanics.
Integration of Perspectives
The narrator emphasizes the importance of blending classical and romantic perspectives to achieve a holistic understanding.
Example: Appreciating a motorcycle not only for its mechanical function (classical) but also its aesthetic and experiential appeal (romantic).
Quality
A central concept that transcends both classical and romantic dichotomies.
Defined as the intersection of the subjective (experience) and the objective (form).
Drives the pursuit of excellence in craft, thought, and living.
Key Philosophers and Ideas
Jules Henri Poincaré
Discussed in the context of bridging classical and romantic approaches.
Advocated for creativity and intuition as essential in scientific and philosophical discovery.
Phaedrus’s Quest
Phaedrus (the narrator's former self) sought to define and understand "Quality."
His philosophical journey highlights the tension between analytical rigidity and intuitive insight.
Core Values Emphasized
Caring
Attention and dedication to craft are essential for achieving "Quality."
Example: Meticulous care in maintaining a motorcycle reflects respect for both the machine and the process.
Peace of Mind
Achieved through mindfulness, balance, and connection to the present moment.
Encourages clarity and focus in both thought and action.
Just Sitting
A metaphor for being present and accepting the flow of experience without constant striving.
Reflects Zen ideals of mindfulness and contentment.
Themes in Relationships
Narrator and Chris (his son)
The journey symbolizes not only philosophical exploration but also personal growth and reconnection.
Chris’s experiences and struggles highlight the importance of empathy, patience, and understanding in human connections.
Technology and Humanity
Technology is framed not as inherently alienating but as something that can enhance life when approached with care and understanding.
The narrative critiques the alienation that comes from a purely utilitarian view of machines and processes.
Chautauqua as a Narrative Device
Definition: A public discourse aimed at education and philosophical reflection.
The narrator's "Chautauqua" weaves personal anecdotes with deep philosophical inquiry, making complex ideas relatable and grounded in everyday experience.
Key Takeaways
Blending Perspectives
The classical and romantic views are not mutually exclusive; integrating them creates a richer, more meaningful approach to life.
The Pursuit of Quality
Quality is both a philosophical ideal and a practical approach to life.
It requires constant reflection, effort, and balance between opposing forces.
Values-Driven Living
Caring, mindfulness, and connection are central to achieving peace and fulfillment.
These values transcend both philosophy and practical living, offering a guide to personal and communal growth.