The article discusses embodiment in the context of attitudes, social perception, and emotions. It emphasizes how bodily states and experiences influence cognition and social processes.
Authors: Paula M. Niedenthal, Lawrence W. Barsalou, Piotr Winkielman, Silvia Krauth-Gruber, François Ric.
Embodiment refers to both actual bodily states and simulations of experiences in the brain’s modality-specific systems.
Important in both online cognition (interaction with social objects) and offline cognition (representing social objects in absence).
PSS theory explains how bodily states influence social cognition and integrates findings of social embodiment.
Critiques of the general embodiment approach are discussed, highlighting issues in previous empirical work.
Wells and Petty (1980): Participants nodding in agreement while hearing persuasive messages later expressed more positive attitudes than those shaking their heads.
Cacioppo et al. (1993): Arm flexion (approaching behavior) led to more favorable evaluations of Chinese ideographs compared to arm extension (avoiding behavior).
Strack et al. (1988): Facilitated smiling (holding a pen in teeth) led to participants finding cartoons funnier than inhibited smiling.
Emotions associated with bodily positions can influence experiences of affect when participants assume positions related to emotions (Duclos et al., 1989).
Automatic responses such as mirror neuron activity[ (Rizzolatti et al., 2002)] to observe behaviors or facial expressions demonstrate embodiment's role in emotional understanding.
Current cognitive models often rely on amodal representations, which describe cognitive functions as independent of sensory modalities.
A growing critique exists that these models do not sufficiently account for the interdependencies between perception, action, and cognition.
The embodied perspective asserts that cognition is closely tied to modal-specific systems, changing our understanding of memory, inferencing, and social behavior.
Knowledge is represented through modality-specific simulations rather than abstract symbols.
Allows predictions about how cognition operates in social contexts, where context-dependent knowledge influences attitudes and reactions.
Motor behaviors (e.g., nodding) during attitude formation affect later attitude expression.
Online embodiment leads to attitude formation through embodied experiences, and offline embodiment enhances processing of symbolic representations related to attitudes.
Individuals tend to mimic behaviors of others that are observed, indicating embodied responses shaping perceptions and interpersonal relations.
Examples include replicative behaviors such as synchronized speech rates and emotional prosody (Chartrand & Bargh, 1999).
Emotions are represented through bodily reactions; the perception of emotions in others corresponds to internal emotional states through mimicry and emotional contagion.
Evidence shows that individuals process emotional expressions more effectively when their own faces mirror the observed expressions (Bavelas et al., 1986).
Selective embodiment questions how cognitive processes may operate without the involvement of bodily states.
Dynamic use of embodiment raises concerns about whether simulations are utilized appropriately depending on task goals.
The representational capacity of bodily states is critiqued for being too vague or slow to account for cognition.
PSS highlights that it is not merely about physical states; the terminology of representations in cognitive systems provides a nuanced understanding.
The distinction between shallow and deep processing helps clarify when embodiment is utilized in cognition.
The article argues that embodiment theories, especially through the framework of PSS, provide robust explanations of attitudes, emotions, and social cognition processes.
These theories bridge gaps in understanding subjective experiences concerning social interaction and information processing.