T Level Technical Qualification in Marketing (Level 3) Specification Overview

T Level Technical Qualification in Marketing (Level 3) Specification Overview

  • First teaching: September 2025

  • Version: 1.0

  • Publication date: December 2024

  • Provided by: Pearson

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  • Committed to enhancing learners' employability through skills development.

  • Third-party materials referenced are not endorsed or approved by Pearson.

  • Copyright belongs to the Institute for Apprenticeships and Technical Education 2024.

Contents Summary

  1. Introducing the Qualification
       - Overview of T Levels
       - Technical Qualification and Outline Content
       - Employer and Provider panels
       - Purpose and student profile

  2. Qualification Summary and Structure
       - Summary
       - Assessment Structure
       - Core and Occupational Specialism components

  3. Core Component
       - Content Overview
       - Scheme of Assessment

  4. Occupational Specialism
       - Marketing focus
       - Performance Outcomes

  5. Grading and Results Reporting
       - Grading structure
       - Calculation of grades

  6. Entry, Delivery, and Assessment Information
       - Registration and assessment arrangements
       - Accessibility and special requirements

  7. Provider Recognition and Approval
       - Approval processes and resource requirements

  8. Resources and Support
       - Available resources for teaching and assessment

  9. General Competency Frameworks for T Levels
       - Frameworks for English, Maths, and Digital competencies

  10. Appendices
       - Command words taxonomy list
       - Copyright information

Introducing the Qualification

T Level Programme

  • Definition: T Levels are a two-year, Level 3 study program, alternative to A Levels and Apprenticeships.

  • Combination: Classroom theory, practical learning, and a minimum of 315 hours of industry placement.

  • Objective: Offers knowledge and experience to prepare students for skilled employment or higher education.

  • Developed in collaboration with employers, ensuring relevant content and assessment.

  • English and Maths Requirement: Students must achieve a minimum of grade 4 in English and Maths or Level 2 Functional Skills.

What is the Technical Qualification (TQ)?

  • Central classroom element of the T Level program.

  • Focused on core knowledge and occupational skills needed for employment in marketing.

Technical Qualification Overview

  • Outline Content: Created by employer and educator panels, aligned with Apprenticeship Standards.

  • Deliverables: Accurate interpretations of teaching and assessment requirements to achieve threshold competence.

Employer and Provider Panels

  • Engagement: Developed by input from a range of industry experts including universities and professional bodies.

  • Objective: Aligns course content with industry needs ensuring relevant learning outcomes.

Qualification Purpose

  • Targeted at students aimed for a career in the sales and marketing sector.

  • Prepares students for skilled employment, apprenticeships, or higher-level study.

  • Students must demonstrate threshold competence in marketing skills.

Student Profile and Progression

  • Target Age: 16 to 19 years in full-time education.

  • Ideal candidates looking to explore job roles in marketing.

  • Progression opportunities towards Apprenticeships or Higher National Qualifications.

Qualification Summary and Structure

Summary

  • Qualification Title: T Level Technical Qualification in Marketing (Level 3)

  • Guided Learning Hours: 1100 hours (500 hours core content)

  • Qualification Time: Total Qualification Time (TQT) 1320 hours (600 hours core)

  • Components: Core component (50%) and Occupational Specialism (50%).

Assessment Structure

  • Core Component: Covers essential competencies in marketing and sales.
      - Core Paper 1: 30% of core, Written examination (90 marks)
      - Core Paper 2: 30% of core, Written examination (90 marks)
      - Employer Set Project: 40% of core, Externally set project, assessed over 10 hours (108 marks).

Core Component

Content Overview

  • Core Skills: Mapped competencies; assessed through Employer Set Project.
      - CS1: Communication
      - CS2: Creative Thinking
      - CS3: Problem Solving

Scheme of Assessment

  • Assessment Methods: Combination of written examination and projects.
      - Core Paper 1 and Paper 2 assessments have set dates.

Occupational Specialism

Focus on Marketing

  • Includes performance outcomes such as applying research methods, assessing customers, delivering marketing communications, and analyzing marketing effectiveness.

Performance Outcomes

  1. Research methods for marketing activities

  2. Assessment of customers and stakeholders

  3. Marketing proposition development

  4. Marketing communications delivery

  5. Marketing delivery effectiveness evaluation

Grading and Results Reporting

Grading Structure

  • Core components are graded A*-E; Occupational Specialism graded as Pass, Merit, Distinction.

  • Overall Grading: Ranges from Pass to Distinction*.

Results Reporting

  • Results for all constituent parts are provided post-assessment, culminating in T Level certifications for successful candidates.

Entry, Delivery, and Assessment Information

Introduction

  • Details on student entry, delivery methods, and assessment framework are covered, emphasizing flexibility and accessibility in learning methods.

Student Registration

  • Students must register for courses at the outset of their program and provide necessary documentation.

Assessment Arrangements

  • Annual assessment windows scheduled accordingly with guidelines established for different assessment components.

Accessibility

  • Committed to inclusivity; specific consideration for students with disabilities or specific needs.

Provider Recognition and Approval

Approval Process

  • Requirements for Providers delivering this qualification are laid out, including physical and logistical supports.

Resources and Support

Resource Availability

  • Ongoing support and resources for teaching and assessing qualifications are provided, including templates, assessments, and tools.

General Competency Frameworks for T Levels

  • Core Skills: Embedded competencies and skills relevant to English, Maths, and Digital engagement are a part of both components.

Ethical Considerations

  • The specification upholds strong ethical principles, including compliance with data protection legislation and fair practices across marketing.

Appendices Summary

Appendix 1: General Competency Frameworks
Appendix 2: Command Word Taxonomy

  • Definitions for command words used in assessments to ensure consistency and clarity in expectations:
      - Calculate: Use a formula to derive a value.
      - Explain: Justify or provide reasoning.

Copyright Information

  • Copyright held by the Institute for Apprenticeships and Technical Education, reflecting the exclusive rights and regulations governing qualification material.

End of Notes