Introduction to Personal Brand: Networking & Storytelling

Marketing Concepts Apply in Your Career Search (And Beyond)

• Identify your unique brand attributes

  • Reflecting on your values, experiences, competencies, skills, achievements, future plans/goals, etc.

• What/Who is your target market?

  • Researching your industries and/or key people

• How will you communicate your personal brand?

  • Practicing on elevator pitch; having an online presence

Marketing Plan

• Marketing and communicating brand is how you dress, talk, write, listen, live and breathe your brand (your attitude)

Plan Your Pitch & Put it All Together

• Who are you?

  • Main facts/stats - name, school, concentration, major, what you’re looking for

• The past and the present

  • Experiences, competencies, transferrable skills, etc.

• What’s next

  • What do you want? Information? Future goals? Industries to learn more about?

• Call to action

  • Engage with a question, carry forward the convo

Elevator Pitch: Assignment due September 16

• Quick, personal selling statement

Good afternoon, it’s a pleasure to meet you. What’s your name?

My name is Ambika, and I am currently pursuing a degree in Human Resources and Management Studies at Simon Fraser University. I am an active volunteer with the Red Cross Society, which has strengthened my ability to work with diverse groups and build meaningful connections. Previously, I completed an internship at a law office, where I gained valuable first-hand experience in a professional setting. My long-term goal is to grow my career in human resources, ideally as an HR Coordinator with the Royal Bank of Canada. How about you, could you tell me more of your about yourself?