essay plans
social influence
never come up before
the rest
memory
never come up before
retrieval failure
AO1:
Forgetting occurs due to a lack of cues (context- or state-dependent).
Based on Encoding Specificity Principle (Tulving): memory most effective when cues at retrieval match encoding.
Context-dependent forgetting: Godden & Baddeley (1975) – deep sea divers study.
forgetting due to a lack of context clues
State-dependent forgetting: Carter & Cassaday (1998) – antihistamine study.