bradley copy

Publishing Information

  • Publisher: Penguin Group

  • First Published: 2000

  • Author: Lloyd Bradley

  • Copyright: © Lloyd Bradley, 2000

  • ISBN: 0-670-85563-4


Chapter Highlights

Wake the Town, Tell the People

  • Setting: Kingston's Carib Theatre, early 1973.

  • Event: Deejay Big Youth electrifies the audience by flashing his dreadlocks, an act previously unseen on stage.

  • Audience Reaction: Shock and pandemonium; the performance marks a cultural shift in reggae towards Rastafarian identity with visible dreadlocks on stage.

  • Context: Dreadlocked performers faced societal stigma; many Rastafarians were outcastes.

Impact of Big Youth

  • Genre Influence: As a deejay, Big Youth introduces conscious lyrics contrasted with the upbeat dance music of previous artists.

  • Sound Systems: Big Youth credits sound systems as platforms for artistic expression, which lacked the control of the music business.

  • Performance Philosophy: Advocated themes of unity, spirituality, and survival reflecting social realities.

Evolution of Deejaying

  • Historical Background: Deejaying as a performance art has roots in sound systems, blending local Jamaican culture with global influences.

  • Count Machuki: Recognized as a predecessor, shaping the art form before others like U-Roy emerged.

  • U-Roy's Contribution: Dubbed the founding father of modern deejay style, he revolutionized how rhythms and vocals were mixed, leading to widely popular deejay hits.

Cultural Significance of Reggae

  • Reggae's Roots: The genre is described as a voice for the marginalized and as a vessel for broader Rastafarian themes.

  • Rastafari Movement: Gained traction within Jamaican society; the prominence of dreadlocks symbolizing a cultural and spiritual identity.

  • Transformational Period: The 1970s represented a cultural renaissance in reggae music, paving the way for the roots rock reggae movement.

  • Sound System Culture: Growth of sound systems reflects the desire for local, immediate engagement with music and messages pertinent to the audience.

  • Dub Music Evolution: Moving from original tracks to complex remixes, dub became an influential genre in its own right, with contributions from producers like King Tubby and Lee Perry.

Conclusion

  • Legacy of Deejay Culture: The emergence of conscious deejays marked significant cultural shifts in Jamaica, influencing music globally.

  • Resilience of Reggae: Adapting to societal shifts and commercial pressures, reggae continues to evolve, intertwining with global music landscapes.