MEDIA AND INFORMATION LITERACY

Conversation

Person to person interaction using one's voice as the tool to deliver the message.

Public Speaking

One to many interactions using one's voice as the tool to deliver the message to a large number of people, at any given time.

Documents/ Letters/ Mails

Written messages in whatever form, usually on paper and print.

Visual Art

Messages rendered in the form of paintings, drawings, photography, videos, images, and the like, that conveys specific emotion, idea or thought.

Physical Medium

Physical things such as tarpaulin billboards, posters, in- package information contained in product packaging, and the like.

Digital/ Interactive

Digital and electronic means to convey messages such as website or computer application, primarily by the use of internet.

Communication is simply the act of
transferring information from one place, person
or group to another.

The sender ‘encodes’ the messages, usually
in a mixture of words and non-verbal
communication. It is transmitted in some way
(for example, in speech or writing), and the
recipient ‘decodes’ it.

Internet or the web has become the means of
interaction to bring people together – friends, family, young people, or complete strangers that share interests or objectives – and this can foster a sense of belonging and identity.
Internet is the medium.

Media (plural form of medium) refers to
the communication channels through
which we disseminate news, music,
movies, education, promotional
messages and other data.
Everything ranging from a telephone call
to the evening news on television can be
called media.

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Literacy

The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.

Media

The physical objects used to communicate with or the mass communication through physical objects such as radio, television, computers, film, etc. It also refers to any physical object used to communicate
messages.

A media is considered a source of information if the use of the media provides knowledge and information about something, while a media used as a channel to convey information is
considered a medium of communication.

Media Literacy

The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.

ACCESS
* Physical access- ownership or access to the hardware
* Manipulation of Technology - having the ability to use the software and the hardware

UNDERSTAND
- refers to the ability to understand different forms of media
CREATE
- means interacting with media
- examples: engaging in discussions via chat rooms producing media contents such as videos, podcasts, etc.

Information Literacy

The ability to recognize when information is needed, and to locate, evaluate, and effectively
communicate information in its various formats.

IDENTIFY
- Refers to the ability to identify what kind of information is needed and where to get the information

EVALUATE
- Refers to the ability to critically assess the credibility of that data
APPLY
- Refers to the ability to effectively use the newly-evaluated information

Types of Information

·         ORAL Information- refers to any information taken from
interviews, conversations, and narrations of events or experiences. It
can be expressed using audio and video presentations, and radio and TV
programs.

·         TEXTUAL Information- refers to the information taken from any form of written texts that presents facts, findings, poetry and fictional writing.

·         BIBLIOGRAPHIC Information - this information consists of citation works and references to other works such as books, journals and other publications that helps verify the existence of other textual information

·         NUMERIC Information - refers to the data that can be measured and in the form of numbers.

·         GRAPHICAL Information-refers to any graphical and pictorial representation of facts, data, and information.
– It can be presented in the form of maps, infographics,
diagrams, charts, and tables.

·         MULTIMEDIA-refers to the content that combines and brings together the different types of information.
– Its purpose is to create a seamless whole of streams of information for creating a stronger appeal and impact and also for creating a powerful tool of understanding and learning any event, issues and phenomena.

Stages /elements of information literacy

1.       Identifying/recognizing information needs

The realization that there arise a need or a problem exists that requires information, for its satisfactory resolution.

2.       Determining sources of information

Know how to determine if the needed information exists, and to source out from varied avenues.

3.       Citing or searching for information

Know how to find needed information, to give credits to the source of the information.

4.       Analyzing and evaluating the quality of information

Know how to fully understand found information or know where to go for help if needed to understand, and to assess the accuracy and reliability of the information acquired.

5.       Organizing, storing or archiving information

Know how to preserve, store, reuse, record and archive information for future use, or to dispose of information no longer needed, and safeguard information that should be protected.

6.       Using information in an ethical, efficient and effective way

Know how to utilize information to solve problem, make decision, or meet need.

7.       Creating and communicating new knowledge

Know how to communicate and present information to others in appropriate, usable

Technology (Digital) Literacy

The ability of an individual, either working
independently or with others, to responsibly,
appropriately, and effectively use technological
tools.

 Using these tools an individual can access,
manage, integrate, evaluate, create and
communicate information.

Media and Information Literacy

The essential skills and competencies that allow
individuals to engage with media and other
information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.

Why is media and information
literacy important?
1. It creates an engaging and effective way in instilling critical thinking skills to different issues that we are facing today.

2. It helps understand how media shapes our culture and society today.

3. It helps one to be able to recognize bias,
misinformation, and lies.

4. It enables one to discover information that was not told.

5. It empowers one to express their opinion.

6. It supports advocacies

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Information literate people are aware of how they gather, use, manage, synthesize and create information and data in an ethical manner.