Leaving Certificate Business - Management and Unit 4

DEFINITION OF COMMUNICATING

  • Communication involves the transfer of information from one person to another.

  • The Process: It involves the sender turning an idea into a message using words and/or pictures. This message is sent through a medium to the receiver, who must interpret the message and act upon it.

INTERNAL AND EXTERNAL COMMUNICATIONS

Internal Communications

  • Definition: Communication between two or more people who are all inside the same business.

  • Methods: Meetings, Memos, Internal phones, Suggestion Boxes, Face-to-face conversations, E-mail, Intercoms, Notice Boards, Pagers, and Internal newsletters.

  • Directional Flows:

    • Upward: From a lower to a higher level (e.g., employee suggestions to management).

    • Downward: From a higher to a lower level (e.g., managers giving orders or training).

    • Horizontal: Between people at the same level (e.g., two directors from different departments meeting).

External Communications

  • Definition: Communication between the business and outside parties.

  • Examples of External Stakeholders:

    • Banks: Applying for loans.

    • Suppliers: Sending orders for materials.

    • Customers: Responding to complaints.

    • Government: Sending tax returns to Revenue.

    • PR/Media: Organizing press conferences for major announcements.

  • Methods: Telephone, E-mail, Letter, Internet, Press Conferences, Video conferencing.

WRITTEN, ORAL, AND VISUAL MEDIA

Media Type

Examples

Advantages

Disadvantages

Written

Memos, letters, reports, invoices

Permanent record; can be re-read; fast via tech (e-mail)

Slower feedback; risk of information overload

Oral

Meetings, f2f, phone, intercom

Instant response; allows body language/emotion; personal

No permanent record; may be unprepared; receiver may not listen

Visual

Bar/Pie charts, graphs, diagrams

Good for statistics; easier to remember; very clear

Usually insufficient on its own; requires context

SPECIFIC WRITTEN INSTRUMENTS

Memorandum (Memo)

  • Used for internal communication only.

  • Layout: To, Date, From, Subject, followed by the message and signed Name/Title in capitals.

Business Letters

  • Layout: Sender's details, References, Date, Receiver's details, Formal Salutation (Dear…), Subject line (Re:), Body (Introduction, Facts, Action), Formal Close (Yours faithfully/sincerely).

Business Reports

  • Definition: Sets out findings of an investigation and provides recommendations.

  • Objectives: Give info, investigate incidents (e.g., accident report), suggest solutions, analyze impact of decisions, or persuade the reader.

  • Layout Headings:

    1. Title

    2. Table of Contents

    3. Executive Summary (major findings)

    4. Terms of Reference (what/how investigated)

    5. Findings (basic facts)

    6. Conclusions & Recommendations

    7. Appendices (detailed data/stats)

    8. Bibliography (sources)

BUSINESS MEETINGS

  • Definition: Two or more people coming together to discuss a predetermined topic and make decisions.

Types of Meetings

  • Annual General Meeting (AGM): Held once a year. Directors report to shareholders on financial performance (audited statements) and elect the board.

  • Extraordinary General Meeting (EGM): For urgent/unscheduled matters that cannot wait for the AGM.

  • Statutory Meeting: The first meeting of shareholders held only once in a company's life.

  • Board Meeting: Monthly meetings where directors make major decisions and set strategies.

Notice, Agenda, and Minutes

  • Notice: Written invitation setting date, time, and venue.

  • Agenda: List of items to be discussed in order of importance. Always starts with previous minutes and ends with Any Other Business (AOB).

  • Quorum: Minimum number of people required to start the meeting.

  • Minutes: Summarized written record of what occurred, decisions made, and attendees.

Key Roles

  • Chairperson: Runs the meeting. Signs off on quorum, maintains order (standing orders), calls for votes, and uses a casting vote if there is a tie.

  • Secretary: Handles administration. Organizes the venue, sends notice/agenda, and records minutes.

BARRIERS AND PRINCIPLES OF COMMUNICATION

Barriers (Obstacles)

  • Language/Jargon: Technical industry language the receiver doesn't know.

  • Information Overload: Too much data causing the receiver to tune out.

  • Prejudice: Bias against the sender leads to ignoring the message.

  • Timing: Messages sent too late to be useful.

  • Poor Listening Skills: Distraction prevents receiving info properly.

  • Lack of Trust: "Crying wolf" leads to the receiver not believing the message.

Principles of Effective Communication

  • Use appropriate simple language.

  • Listen carefully to feedback.

  • Send messages in plenty of time.

  • Be honest and trustworthy.

INFORMATION AND COMMUNICATIONS TECHNOLOGY (ICT)

  • EDI (Electronic Data Interchange): Direct computer-to-computer link for standard documents (orders/invoices) without human intervention. Reduces paper, speed up delivery, and lowers wage costs.

  • Video-Conferencing: Live sound/video meetings across different locations. Saves travel time and costs.

  • Internet/WWW: Global advertising, brand awareness, and e-commerce (selling online).

  • E-mail: Direct electronic messaging. Cheap and fast, but faces security/virus risks.

GENERAL DATA PROTECTION REGULATION (GDPR)

  • Data Protection: Safeguarding privacy rights in relation to processing personal data.

  • Personal Data: Any info identifying an individual (ID numbers, location, mental/economic identity).

Rights of Data Subjects

  1. Right to be Informed: Knowing who is collecting data and why.

  2. Right of Access: Getting a copy of data held (within 1 month, free of charge).

  3. Right to Rectification: Correcting inaccurate/incomplete data.

  4. Right to Erasure: "Right to be forgotten" when data is no longer needed.

  5. Right to Object: Stopping data use for direct marketing.

  6. Right regarding Automated Decisions: Not being subject to purely machine-led decisions with legal effects.

Obligations of Data Controllers

  • Obtain and process data fairly with valid legal basis (e.g., contract or explicit consent).

  • Keep data safe (encryption, Data Protection Officer).

  • Report data breaches to the Commission within 7272 hours.

  • Delete info once no longer necessary.

Data Protection Commission

  • Investigates complaints.

  • Informs the public of rights.

  • Conducts inquiries of its own volition.

  • Fines breakers of the law up to 20€20 million or 4%4\% of worldwide annual turnover.