Sales Meeting 25.07.25

Team confirms availability of environmental sensors capable of detecting restroom chemical/occupancy status.
- Intended to trigger automatic alerts when thresholds are crossed.
End-to-end people-counting solution already productized.
- Covers entrances, in-store zones, washrooms, etc.
- Compatible with malls, retailers, system integrators, and other high-footfall venues.

Direct enquiries now coming from large malls and SI partners:
- Gate Mall (Doha) actively requesting a people-counting deployment.
- “Use of Computing” partner working with 4 malls already running “iSlap” (legacy platform) and needs head-count analytics.
Dedicated presentation deck has been prepared for “people competition/people counting” meetings.
Sales team receiving multiple “mall” and “re-data” (retail-data) leads—guidance is that any lead is valuable and should be pursued.

Google Earth–based prospecting must be region-, city-, and retailer-specific.
- Initial queries like “malls in UAE” produced only a few names with limited metadata.
Log-in analytics: team checked user-activity logs to verify whether prospects have reviewed shared data rooms; some prospects were dormant.
- Transparent tracking in place for future follow-ups.

ABM initiative launched for retail vertical; pilot covers 4 key accounts.
- Dedicated document captures tactical activities (emails, LinkedIn touches, content offers, etc.).
“Brand For You” received an extensive performance report, intended both as value demonstration and competitive benchmarking tool.
- Action item: explicitly ask prospects “What else are you evaluating?” so a comparative matrix can be supplied.

Opportunity code-named “Siri” is only 2 weeks old; other deals have crossed the 3-week mark.
Persistent obstacle: leads from trade shows seldom convert into revenue; management calls for process changes.

Several malls (e.g.
- Nasruddin’s mall) are considering hosting company devices inside their own booths.
- Provides “bragging rights” and free visibility—no need for a full booth.
Creative co-marketing ideas proposed:
- Pay 10{,}000–15{,}000 to be “plugged into” a mall’s booth rather than renting standalone space.
- Escort prospects to the booth for live demos during the show.

Target site requires 11–12 on-prem sensors; client refuses cloud for two reasons:
1. Data-sovereignty/control.
2. Desire to avoid recurring subscription fees.
Cost modelling discussed:
- On-prem set-up ≈ 100 k hardware + 150 k software (≈ 250 k total); client likely to balk.
- Team floated a lower figure of 80{,}000 but still above client comfort.
- Client calculated total cost of ownership (TCO) at \$120{,}000 over 10 years plus annual AMC & LiDAR maintenance.

Basic Count-Only Package
- Simple overhead counters + legacy “old” software.
- Charge 40{,}000–45{,}000; hides 1-year subscription inside hardware cost.
- No advanced KPIs (gender, repeat visitor, staff elimination, etc.).
Full Cloud Package
- 3-D sensors or ZOEZ for advanced analytics (gender, repeat, staff filtering).
- Includes recurring subscription; stresses larger OPEX but highest insight.

Team will present both quotes; willing to walk away if economic trade-off becomes untenable.

Canon store project finally closed after prolonged struggle—celebrated as a morale boost although value not huge.
Additional unnamed stores are in late-stage consideration.

Ongoing project-management retainer with “360-degree” partner fixed at 150{,}000 per annum.
- Last payment cleared by Pramod; next renewal forecasted for FY 2026.
Meeting with Maria Manjeshvi (client stakeholder) confirmed; calendar invite to be circulated.
IT head pushing for “6 months free” on a potential deal—leadership questions the justification.

Vishu appointed Single Point of Contact (SPOC) for all technical/service requests.
- Everyone (sales, project, support) must route tasks through him.
- Vishu will liaise with Arun, Srinath, Mubin, Viral, etc.
- Ensures accountability and prevents information silos.
Current pain point: deals finalized before site survey; surprises appear during deployment.
- New rule: mandatory survey form (tick-box + contact table) before closure.
- Potential to automate via web form later, but manual version to be deployed immediately.

Distinction between door-level counting and in-store analytics:
- Main entrance KPIs: total footfall, in/out ratio, peak hour.