All Of Marketing Grade 11
Grade 11 Marketing Exam Review - Simplified Definitions
UNIT 1: MARKETING BASICS
Role of marketing: Making people want to buy things.
Types of products: Goods (things), Services (actions), Events (experiences).
Target market: The specific group you want to sell to.
Marketing concept: Focus on what customers want.
Demand and Supply: Demand = want. Supply = amount available.
Utility: How useful or satisfying a product is.
Buying decision process: Steps a customer takes before buying.
Product life cycle: How a product goes from new to old (Intro, Growth, Maturity, Decline).
Brand image: How people see a brand.
Product Positioning: Where your product stands in people’s minds.
Types/Levels of brands: National, private, generic. Levels = brand name, logo, etc.
Types of pricing: Ways to set a price (like low-price, high-end).
Pricing Objectives: Goals for pricing (like making profit).
Profit: Money left after costs.
THINKING
Types of goods/services: Convenience, shopping, specialty items.
Consumer vs. Business market: People vs. Companies buying.
Primary data: Info you collect yourself.
Secondary data: Info someone else already collected.
Consumer demand: How much people want something.
Direct/Indirect competition: Direct = same product. Indirect = different product, same need.
Marketing mix (4Ps): Product, Price, Place, Promotion.
International market research: Studying markets in other countries.
APPLICATION
Marketing mix strategies: Using the 4Ps in smart ways.
Positioning/Branding: Making your brand stand out.
Consumer loyalty: Getting people to keep coming back.
Consumer perception: How customers view the product.
COMMUNICATION
Market segmentation: Splitting customers into groups.
Demographic: Age, gender, income
Psychographic: Lifestyle, interests
Behavioural: How they act/buy
Geographic: Where they live
Branding: Name, logo, design of a company.
SWOT: Strengths, Weaknesses, Opportunities, Threats.
Competitive edge: What makes you better than others.
Needs and wants: Needs = must have. Wants = nice to have.
Types of customers: Consumers (use it), Customers (buy it).
Marketing plan: Your game plan for selling.
UNIT 2: MARKETING CONCEPT & RESEARCH
Utility: Why the product is helpful.
Marketing functions: What marketing does (like promotion).
Marketing strategy: Your plan to win customers.
Mass marketing: One message for everyone.
Targeted/Segmented marketing: Specific message for a group.
Segmentation variables: How we split customers (age, interests, etc.)
Buying motives: Reasons why people buy.
Purchase decisions: Choices people make to buy.
Competitive market: Where many sellers fight for customers.
Market share: Your piece of the total sales.
Primary/secondary research: Info you collect vs. info already out there.
UNIT 3: PRICE
Types of prices: Competitive, cost-based, value-based.
Factors that affect price: Costs, demand, competition.
Pricing objectives: Profit, survival, image.
Establishing price: Setting a price.
Psychological pricing: Pricing that feels right (e.g. $9.99).
UNIT 4: PRODUCT & BRANDING
Product categories: Types like convenience or luxury.
Service characteristics: No physical item, can’t be stored.
Product elements: Features, packaging, brand.
Product life cycle: New to old stages.
Brand parts/levels: Name, symbol, message.
Positioning: How people see your product.
Social responsibility: Being a good company.
Protecting a brand: Legal stuff like trademarks.
UNIT 5: PLACE
Distribution channels: How a product gets to buyers.
Direct distribution: From company to buyer.
Indirect distribution: Through a store or dealer.
Transportation: Moving goods (truck, plane, etc.)
UNIT 6: PROMOTION
Promotion goals: Get attention, build interest, create desire, cause action.
Types of promotion: Ads, personal selling, PR.
Non-personal promotion: Ads, flyers, online.
Sales promotion: Coupons, contests, samples.
END OF REVIEW