Microeconomics Chapter 10: Pure Competition
Microeconomics Chapter 10: Pure Competition
Introduction to Market Models
Market Models Overview
Four Market Models include:
Pure Competition (Perfect Competition)
Monopolistic Competition
Oligopoly
Pure Monopoly
Characteristics and Occurrence of Pure Competition
Characteristics of Pure Competition
Very large number of sellers.
Products are standardized (identical).
Sellers are "price takers".
Free entry and exit for firms.
Demand Curves
Market Demand vs. Individual Demand
Market/Industry Demand is downward sloping while Individual Firm Demand is perfectly elastic (horizontal line at market price).
Demand as Seen by a Purely Competitive Seller
The firm can produce as much or as little as they desire at the market price.
Revenue Concepts
Average, Total, and Marginal Revenue
Average Revenue (AR):
Revenue per unit:
Total Revenue (TR):
Calculated as
Marginal Revenue (MR):
Additional revenue from selling one more unit:
Firm’s Demand and Revenue Curves
Graphical representation of price and revenue based on varying quantities and the constant price of $131.
Profit Maximization Strategies
Profit Maximization: TR - TC Approach
A competitive producer should operate where total revenue exceeds total cost by the largest margin.
Constructing a TR - TC Table:
Example output based on a fixed price of $131 and varying quantities produced (Q).
Profit Calculating Table
Includes columns for total product, total fixed cost (TFC), total variable costs (TVC), total cost (TC), total revenue (TR), and calculated profit or loss.
Profit and Loss Outcomes
Economic profit occurs when TR > TC; break-even occurs at ; and loss is TR < TC.
Profit Maximization: MR = MC Approach
A firm should maximize profit where marginal revenue equals marginal cost: .
Outcomes:
MR > MC
Profit ext{ increases with } QMR < MC
Profit ext{ decreases with } QMR = MC
Profit ext{ maximized or Loss minimized}P=MC={ATC}$$ .
Impact of Technological Advances
Technological Advances and Competition
Firms aim to innovate to increase profits by either reducing costs or developing new products (e.g., SpaceX, Tesla).
Creative Destruction
The process whereby new innovations replace older methods and products, leading to continual industrial evolution.
Conclusion: Economic Impacts of External Events
Last Word: The Pandemic Pause
Discussion on how the COVID-19 pandemic adversely affected revenues across various sectors such as restaurants, hotels, and rental car services.