Supporting materials provide evidence to reinforce ideas in speeches.
They help validate claims and enhance credibility.
Types to be covered include:
Examples
Narratives
Definitions
Descriptions
Facts (historic and scientific)
Statistics
Testimony
Examples: Short, specific instances that illustrate a point.
Example: Discussing obesity with a specific case (e.g., John putting on 200 pounds).
Narratives: Stories that evoke emotion and engage the audience.
Personal anecdote: A friend shared about a tragic car accident due to improper car seat usage, emphasizing the urgency of ensuring child safety.
Narratives can have a powerful emotional impact compared to statistics or expert opinions.
Use definitions to clarify terms for the audience.
Stipulated Definition: Defines terms uniquely for the context of speech.
Different types of definitions:
Classification: Explains what something is and what differentiates it from others.
Operational Definition: Describes how a term or concept functions in a particular context.
Contrast and Comparison: Highlight similarities and differences between concepts.
Effective descriptions help the audience visualize and feel experiences.
Use sensory language to engage different senses:
Visual: Sight
Auditory: Hearing
Olfactory: Smell
Gustatory: Taste
Tactile: Touch
Kinesthetic: Movement
Organic: Internal body feelings (e.g., feeling of dread).
Example of a powerful description: "The American flag draped over the coffin like a mother hugging her child."
Distinction between verified facts and "alternative facts."
Importance of citing sources to enhance credibility.
Ensure facts are accurate and reliable.
Understand the significance of using statistics responsibly:
Statistics must quantify and show relationships.
Definitions of common statistical terms:
Mean: Average of a set of numbers.
Standard Deviation: Variability from the mean.
Median: Middle value in a sorted list.
Mode: Most frequently occurring number.
Guidelines for using statistics:
Avoid overuse, use as support rather than main points.
Always provide the source of statistics.
Use graphs for better visual representation.
Be clear and ethical in presenting statistics.
Testimonies can be powerful forms of supporting material:
Testimony from experts gives weight to claims.
Always clarify credentials of individuals being quoted.
Peer Testimony: Can add drama but may lack credibility compared to expert testimony.
Example of peer testimony: Eyewitness accounts during breaking news situations can provide immediacy but are less reliable.
Importance of these different types of supporting materials in crafting effective and persuasive speeches.
Next focus: Ensuring audience attention.