The term 'Oscar Bait' came into popular use in 2006 during the 78th Academy Awards. It refers to films designed to attract Academy Awards nominations, particularly Best Picture. In that year, the Best Picture award went to "Crash," which faced criticism due to its portrayal of racial issues and the fact that it won despite being overshadowed by acclaimed films like "Brokeback Mountain."
"Crash" sparked significant debate for its handling of race relations. Critics like Yale professor Hsuan Hsu and Ta-Nehisi Coates have lambasted the film for simplifying complex issues of racism and for failing to address systemic inequality. Coates famously referred to it as "the worst movie of the decade," highlighting the film’s lack of authentic human depth and reliance on caricatures.
Following the legacy of "Crash," there was a shift in narrative styles in modern film. Netflix’s "Bright," starring Will Smith, attempts a similar exploration of racial dynamics but in a fantasy setting. Despite its popularity with audiences, it faced significant backlash from critics, who pointed out its structural issues and the questionable narrative choices made by its creators.
Although "Bright" drew millions of viewers, with estimates showing it equivalent to a major box office hit, its critical reception was harsher with allegations of poor storytelling. Despite Netflix refraining from releasing specific metrics, its significant viewership sparked discussions about the future of streaming in relation to traditional theatrical releases. It raised questions about how new platforms affect audience expectations.
The story of "Bright" features a Los Angeles where fantasy creatures co-exist with humans. The film follows two police officers, Ward and Jakoby, who enter a dangerous scenario involving magic and bizarre dynamics between their respective races. The narrative unfolds with action-packed sequences, but the screenplay has been criticized for clumsy pacing and poorly developed characters.
Key scenes unfold as Ward and Jakoby confront racial prejudices while also dealing with supernatural elements. For instance, their interactions reveal societal prejudices, yet many of the action scenes feel disjointed and lack narrative advancement. Critics note that the film continuously repeats the same situations without allowing character growth or understanding.
The film draws parallels between its fantasy races and real-world racial issues, a move that calls for careful execution. The overemphasis on stereotypical representations of orcs has drawn significant criticism. Unlike successful allegories in films like "District 9," where the narrative reinforces themes of systemic oppression, "Bright" seems to mishandle the implications of its world-building regarding race.
Lindsay highlights that films like "Who Framed Roger Rabbit" and "District 9" execute the mixing of fantasy and societal allegory more effectively. In contrast, "Bright" fails, as it mixes timelines and narratives that do not convincingly correlate with established historical contexts within the fantasy frame. This muddled approach leaves viewers confused and disengaged.
One of the main criticisms centers on the screenplay and structural design. Many scenes lack clear purpose and payoff, leading to a film that feels unfocused. Lindsay discusses specific instances where setups are introduced but never revisited, leaving subplots unresolved and impacting overall viewer satisfaction. Emphasis is placed on narrative utility where every scene should serve a purpose.
Another major flaw is the lack of character depth. Tikka, a key character, lacks motivation and fails to develop meaningful interactions with other main characters, making it hard for viewers to invest in her fate. By exploring these character arcs and the pitfalls in the screenplay, one can see how "Bright" falls short of its potential, failing to learn from prior cinematic attempts at racial commentary through fantasy.
Ultimately, both "Crash" and "Bright" aim to tackle serious conversations around race but fall short due to oversimplification and lack of narrative clarity. Lindsay’s critique illuminates the challenges filmmakers face when entering complex social issues, especially in formats where fantastical elements clash with real-world themes. The underlying message advocates for a more thoughtful and nuanced approach to storytelling, especially in narratives intertwined with race and identity discussions.