Introduction to Psychology
Introduction to Psychology
Psychology
- scientific study of behavior and mental processes
- studying individuals
* how we act in groups
* how we treat each other
* how we feel about each other - diverse perspectives
Multiple Influences on the Individual
Neural: biological (brain, chemicals)
Evolutionary: ancestors (before races, roots, or past)
Cognitive: how we process and how we see the world
Social: interactions or people influence our behavior
Cultural: where we are born; immediate social context; geographical location → personality
Developmental: nature/nurture
Scientific Methods
- making observations
- defining a problem
- proposing a hypothesis
- gathering evidence or testing the hypothesis
- theory building
Theory Construction
- Theory
- Hypothesis
- Empirical Research
- If … then
* findings support the hypothesis
* confidence in theory increases
* findings do not support the hypothesis
* revise and refine the theory
* discard the theory
Quantitative Research Process (Deductive)
- measure variables
- assess the impact of these variables on an outcome
- test theories or broad explanations
- apply results to a large number of people
- Identifying the Research Problem
* description and explanation oriented - Reviewing the Literature
* major role
* justification for the research problem and specification for the need for the study - Specifying a Purpose for Research
* specific and narrow
* measurable, observable data - Collecting Data
* predetermined instruments
* numeric (numbered)
* large number of individuals - Analyzing and Interpreting Data
* statistical analysis
* description of trends, comparison of groups, or relationship among variables
* a comparison of results with predictions and past studies - Reporting and Evaluating Research
* standard and fixed
* objective and unbiased
- 1 - 3 are not as linear, you can still make revisions

A. Independent Variables
- factors, treatments, predictions, determinants, antecedent
- this is the expectation that this variable will influence the outcome
B. Intervening Variables
- Sometimes there are intervening variables identified and examined in research, sometimes there are none
C. Dependent Variables
- outcome, effect, criterion, consequence
- What is the outcome of the study?
Experiments
- A deliberate manipulation of a variable to see if corresponding changes in behavior result, allowing the determination of cause and effect relationships
* Independent Variable (cause) : the one that is manipulated or varied to see if it will influence the dependent variable
* Dependent Variable (effect): the one that is affected by the independent variable - The only way to determine if one thing is causally related to another is via an experimental design
* In an experiment, you purposely manipulate variables, rather than just measure already existing differences.
* Random Assignment of Participant Groups
* Experimental Group: group that receives the manipulation
* Control Group: group that does not receive the manipulation
Elements of a Simple Psychological Experiment
- Experimental designs are the most powerful research designs for identifying cause-and-effect relationships

3 Necessary Conditions for Causation
- The Relationship Condition: Variables A and B must be related in a logical way
- The Temporal Antecedence Condition: proper time order must be established
- The Lack of Alternative Explanation Condition: The relationship between variables A and B must not be due to some confounding extraneous or “third variable”
* Confounds:
* Any difference between the experimental and control groups aside from IV
* Makes IV effects uninterpretable
* Cause and effect is possible to infer, with random assignment and manipulation of independent variable
Pitfalls in Experimental Design
- Placebo Effect
* Improvement resulting from the mere expectation of improvement
* Participants must be blind to their assignment to groups
* Placebos show many of the same characteristics as real drugs - Nocebo Effect
* Harm resulting from the mere expectation of harm - Experimenter Expectancy Effect
* When researchers’ hypotheses lead them to unintentionally bias a study outcome
* Clever Hans, the mathematical horse
* Using a double-blind design can decrease this - Demand Characteristics
* Cues that participants pick up allowing them to guess at the researchers’ hypotheses
* Disguising the purpose of the study or using ”filter” items can help to decrease them
Correlation Designs
- Examine how 2 variables are related
- Correlations vary from -1 to +2 and can be:
* Positive: as one increases, so does the other
* Negative: as one increases, the other decreases
* Zero: no relationship between variables - Depicted in a scatterplot
Illusory Correlation
- Perception of a statistical association where none exists
- Examining a probability table helps to explain why we are all prone to seeing relationship where none exists
- Just because 2 things are related, does not mean that one causes another
- 3 Possible Explanations
* A causes B
* B causes A
* C causes both A and B
Qualitative Research Process (Inductive)
- Learn about the views of individuals
- Assess a process over time
- Generate theories based on participant perspectives
- Obtained detailed information about a few people or research sites
- Inductive Approach
* Typically used in qualitative research
- Researcher gathers information
* Interviews, observations - Researcher asks open-ended questions of participants or records field notes
- Researcher looks for broad patterns, generalizations, or theories from themes or categories
- Generalizations or theories to past experiences
3 Areas of Ethical Concern for Social and Behavioral Scientists
- Research Ethics
* A set of principles to guide and assist researchers in conducting ethical studies - Relationship between Society and Science
* Revolve around the extent to which societal concerns and cultural values should direct the course of research - Professional Issues
* Research Misconduct: the fabrication, falsification, or plagiarism in proposing, performing, or reviewing research or reporting research results
Treatment of Research Participants “Basic” Research Ethics
- Non-Maleficence
* Research should avoid harming participants - Beneficence
* Research on human subjects should produce some positive and identifiable benefit rather than simply be carried out for its own sake - Autonomy or Self-Determination
* Research participants’ values and decisions should be respected - Justice
* All people should be treated equally
* There must be fairness in the distribution of benefits and possible risks across all research participants - Concerns about Deception
* Sometimes full disclosure of the nature and purpose of the study will alter the outcome and invalidate the study
* Deception: misleading or withholding information from the research participant
* Debriefing: a post study interview in which all aspects of the study are revealed, any reasons for deception are explained , and any questions the participant has about the study are answered - Freedom to Withdraw
* Participants have the right to withdraw from a study at any time unless otherwise constrained by their official capacity or roles
* Participants’ perspective might not be sufficient - Confidentiality, Anonymity, and the Concept of Privacy
* Privacy
* A person’s freedom to identify the time and circumstances under which information is shared with or withheld from others
* The person’s right to decline receiving information that he or she does not want
* Confidentiality
* Not revealing the the identity of the participant to anyone other than the researcher or his or her staff
Social Recognition Biases
- Belief Perseverance
* Motivated by a desire to be certain about one’s knowledge
* Tendency to hold doggedly onto a belief, even in the face of evidence that would convince most people that the belief is false - Confirmation Bias
* A tendency to search out information that support one’s beliefs while ignoring contrary information
* Strongly held prejudices include both belief perseverance and confirmation bias - Availability Heuristic
* Occurs when we experience unusual or very memorable events and then overestimate how often such events typically occur
Pseudoscience
- Emotional Reasoning Fallacy: using emotions rather than evidence as the guide
- Bandwagon Fallacy: lots of people believe it so it must be true
- “Not Me” Fallacy: other people may have biases but not me
- Intuition
* Spontaneous perception or judgment not based on reasoned mental steps - Common Sense
* Another kind of intuition because of its dependence on informal methods
* Emphasizes the agreement of a person's judgment with the shared attitudes and experiences of a larger group of people - Good Scientists
* Aware they might be wrong
* Scientific knowledge is always tentative and open to revision
* Science forces us to question our findings and conclusions
Public Skepticism of Psychology (Lilienfeld)
6 Common Criticisms of the Scientific Basis of Psychology and 6 Rebuttals
- Psychology…
* Is merely common sense (from scientific method)
* Does not scientific methods
* Cannot yield meaningful generalizations because everyone is unique
* Does not yield repeatable results
* Cannot make precise predictions
* Is not useful to society - Public Skepticism towards Psychology
* Psychology’s failure to police itself
* The problematic face of public psychology
* Popo psychologists
* Confusion between psychologists and psychotherapists
* Media is to blame
* Hindsight Bias
* Obviousness
* The illusion of understanding
* Personal experience vs factual studies
* Greedy reductionism
* Simplifying
* The scientific impotence excuse
* Ignore scientific facts
* Failure to distinguish basic from applied research
* Basic: empirical or test theories
* Applied: program applied to groups