social media marketing

social media refers:

  • computer based

  • facilitates sharing of ideas, thoughts, and information

  • uses virtual networks and communities

enagagement

  • posts with images get 2.3x more enagagement on facebook

  • facebook live videos produce 6x more interactions than regular videos

  • tweets with images receive 150% more retweets

  • videos generate 1200% more shares compared to text and images combined

  • imstagram posts with hashtags see 12.6% more engagement

forms of social media marketing

  • posts

  • stories

  • video

  • live video

  • advertisements

benefits

  • humanize your business: create an approachable persona through posts and interactions

  • drive traffic: use links in profiles and posts to drive traffic to your website

  • generate leads: leverage platform features like shops, messaging, and call-to-action buttons

  • increase brand awareness: visual platforms help build brand identity and reach wider audiences

  • build relationships: network, gather feedback, and connect directly with followers

keys to success

  • know your audience: understand their platforms, content preferences, and habits

  • brand identity: convey a consistent message and tone

  • content strategy: maintain a structured plan for posting and enagagement

70-20-10 rule

  • 70% informational: education, advice, how-tos, important updates

  • 20% emotional: company culture, core values, milestones; fun, funny, inspirational

  • 10% promotional: directly promote your products or services

visual strategy

  • visualize data: simplify complex topics with visuals like photos or illustration

  • content specific videos: make your audience feel involved in the content

  • image quality: create unique graphics instead of relying on stock images

planning

  • creare a content strategy and calendar

  • hire the right talents (videographer, graphic designer, copywriter)

  • find the right management platform

adobe scheduler

scheduling and autopublishing to:

  • facebook: instagram for business, linkedin, tiktok, pinterest, and X

add-on tool “metricool” to monitor:

  • enagagement (likes, comments, shares)

  • post reach and impressions

  • account growth across platforms

  • click-trhough rates on links