Purposive Communication: Core Concepts by Context, Purpose, and Style

Context in Communication

• Purposive communication is analyzed by context, purpose, and style. Context refers to people interacting.

  • Intrapersonal: Communication within oneself (inner talk).

  • Interpersonal: Communication between people (greetings, conversations).

  • Extended Communication: Communication via electronic media (teleconferencing, Skype).

  • Organizational Communication: Communication within organizations, involving formal and informal structures.

  • Formal Structure: Designated channels of message flow.

  • Informal Structure: The "grapevine" (rumors, gossips).

Formal vs Informal Communication

• Formal Communication: Uses formal language, delivered orally or in written form. Objective: inform, entertain, persuade. (e.g., lectures, reports).

• Informal Communication: Personal, ordinary conversations. Purpose: socialize and enhance relationships. (e.g., face-to-face, phone calls, texts).

Intercultural Communication

• Communication between people from different linguistic, religious, ethnic, social, and professional backgrounds.

References

• Madrunio, M. R., & Martin, I. P. (2018). Purposive communication using English in Multilingual Contexts. C&E Publications.

• Quintanilla, K. M., & Wahl, S. T. (2020). Business and professional communication: Keys for workplace excellence (4th ed.). SAGE Publications.