OM AND TQM

First Semester, Midterm


Operations Management and Total Quality Management


Operation Management - Focuses on internal processes within an organization, including production, quality control, inventory management, and process improvement. It aims for efficiency within the organization.


Supply Chain Management - broad network of organizations involved in creation and delivery of a product or service. It includes managing relationships with suppliers, manufacturers, distributors, and customers.


Interconnecting points of OM and SCM


  • Process Integration

  • Workflow coordination

  • Inventory management


  • Communication and Information Flow

  • Real-time data

  • Feedback Loop


  • Resource Management

  • Demand and supply matching

  • Cost efficiency


  • Strategic Alignment

  • Customer Satisfaction

  • Competitive advantage


Value chain management - sequence of activities to deliver a product or service, with each step adding value to the product or service, enhancing its attractiveness to customers. The primary goal is to maximize value with each step, while minimizing the cost, leading to greater value.


Value chain management focuses on optimizing internal processes to maximize value, while Supply Chain Management refers to the broad network of partners and processes involving the movement of products from suppliers to customers, emphasizing efficiency.


What do operations managers do?

  • Forecasting

  • Supply chain management

  • Facility Layout and Design

  • Technology Selection

  • Quality Management

  • Purchasing

  • Resource and Capacity Management

  • Process Design

  • Job Design

  • Service Encounter Design

  • Scheduling and Sustainability

What makes a company successful?


According to William Cooper Procter, “The first job we have is to turn out quality merchandise that customers will buy and keep on buying. If we produce it effectively and economically, we will earn a profit, in which you will share.”


  • Three issues that are at the core of operations management is efficiency, cost, and quality


Goods

  • Physical products

  • Durable (Tables)

  • Non Durable (Consumables, toothpaste)


Services

  • Activities that do not directly produce a physical product.


  • Goods are tangible, while services are intangible.

  • The demand for services is harder to predict than the demand for goods.

  • Service cannot be stored as physical inventory

  • Service management skills are paramount to a successful service encounter

  • Service facilities typically need to be in close proximity to customers

  • Patents do not protect services


How do goods and services affect OM activities?

Goods

Services

Forecasting

Longer terms and time horizons. Use physical inventory as a buffer to mitigate errors.

Generally shorter, more variable and time dependent.

Quality

Can define clear, physical, measurable quality standards.

Account for customer’s perception of quality.


The concept of Value - perception of benefits associated with a goods or service in relation to how buyers are willing to pay for them.

Value Formula

      Perceived Benefits    .    

Price (Cost) to customer


Customer Benefit Package (CBP) - set of tangible (goods) and intangible (service) features that a customer recognizes, pays for, and uses, or experiences.



  • Primary good - “core” product. (Vehicle)

  • Peripheral good - not essential to the core product, but enhances it. (Free car wash, free replacement parts, free repair)

  • Variant good - what makes the CBP unique from other CBPs


Value Chains - network of facilities and processes that describe the flow of materials, finished goods, information, and financial transactions.


Work Process - sequence of activities intended to create a certain result.


Ex. Car wash process

  1. Check the car in

  2. Perform the wash

  3. Inspect the results

  4. Notify the customer that the work is finished

  5. Deliver the car

  6. Collect payment



Key work processes

Core

Support

General

Essential to the business’ success

Ex. Managers, Customer relationship management, manufacturers

Enables business operations to flow smoothly

Ex. IT, Customer Service

Present in most businesses in managing operations.

Ex. Finance, Accountants, Sales and marketing



Value Chain Frameworks

Input - Output

Pre and Post Production Service

Hierarchal Supply Chain

Input - Output

Suppliers - Inputs (people, information, physical goods) - Value Creation Processes - Goods & Services, Output & Outcomes - Postsale Services


Pre and Post-Service View of the Value Chain


Gaining a customer - Preproduction

  • Good and Service Design

  • Supplier Services

  • Purchasing Services

  • Contract Negotiations

  • Financing

Value Creation - Production process

  • Create the Good or Service

  • Process type and capability

  • Price/Cost, quality, time, safety, flexibility, innovation, and learning market and financial performance.

Keeping the Customer - Postproduction

  • Servicing Loans/Financing

  • Installation, maintenance

  • Transportation Services

  • Warranty/Claims


Supply Chain Structure


Suppliers - Manufacturing Plant - Regional warehouses - Retail store - Customers


Manufacturing Plant orders from suppliers | Regional Warehouse orders from Manufacturing plant | Retail stores orders from Regional Warehouse | Customers order from retail stores.


OM: History of Change


  1. Focus on Efficiency - Business focuses on efficiency

  2. Quality Revolution - focus on quality

  3. Customization and Design - focus on product design

  4. Time-Based Competition - first to deliver products

  5. Service Revolution - service became primary drivers for growth

  6. Sustainability - environmental, social, and economic; ability to continue operations in a sustainable manner

  7. Data and Analytics - emphasizes research of data and analysis.


Challenges

  • Customers - being first to market is vital

  • Technology - OM needs to continue to leverage tech advances

  • Workforce - become flexible with how and where their workforces operate

  • Globalization - managing operations in different countries and culture can be problematic

  • Sustainability - global sourcing managers must qualify on at least four performance areas

  • Optimizing Supply Chain - determining where to acquire the best raw materials, components, and finished goods.