mass media

Communication Overview

  • Communication can occur without mediation when individuals are physically co-present.

    • This refers to face-to-face interactions where both parties are in the same location.

    • Communication does not rely on technology to bridge gaps in time and space.

Mediated Communication

  • Mediated communication involves technologies that extend communication beyond physical presence.

    • These technologies help transcend barriers imposed by time and space.

Three Ways Media Transcends Barriers

  1. Mediated Interpersonal Communication

    • Examples include the use of emojis in digital communication to convey emotions or tone.

  2. Distribution

    • Media allows access to content regardless of individual financial capabilities.

    • For instance, if someone cannot afford a newspaper, alternatives exist to access various media outlets and content.

  3. Advertising Model

    • The traditional advertising model still serves as a primary funding strategy for media.

    • Advertisers support media channels, allowing for the distribution of information and content to a wider audience.