The Big 80s & 90s

The Big 80s (& 90s): The Digital Age / Age of Information - Unit 10

Life in the 80s

  • Cable Television:
    • New channels offered specialized programming, broadcasting 24 hours a day.
    • MTV: Music Television increased the popularity and influence of artists like Madonna, Michael Jackson, and Prince.
    • CNN: Provided news and opinion.
    • Nickelodeon: Focused on kids' shows.
    • “Televangelism”: experienced a rise in prominence.
  • Rise of Big Tech and Personal Computers:
    • Silicon Valley became the world’s tech capital.
    • Video gaming became popular in arcades and home systems.

80s Music Genres

  • Rap/Hip Hop
  • New Wave music
  • Punk music
  • Synth Pop
  • Hair Metal
  • MTV Culture: Much of 80s pop music utilized synthesizer keyboards and drum machines.
  • 1983: David Bowie criticized MTV for not playing music of Black artists.

80s Culture

  • Materialism:
    • “Greed is good…”
    • The “Me Decade” of the 70s evolved into a widespread desire for personal wealth.
    • “IMAGE is everything”
    • Yuppies: Young Urban Professionals replaced the socially conscious “hippie” of the 60s & 70s, seeking executive jobs and spending money on upscale products.
    • Preppie fashion: A cleaned-up version of college frat boy and sorority girl styles.
  • Fashion Trends:
    • Big Hair, Big Colors (and pastels), Big Shoulder Pads
    • Lycra/Spandex, ripped denim, Madonna-inspired “thrift store sheik” look.