(THC 105- MICRO PERSPECTIVE OF TOURISM & HOSPITALITY) IZZY KYTHE SERDENIA 1BSHM1

Understanding Microperspective of Tourism & Hospitality

  • Focus:

    • Study at local level of tourism and hospitality.

    • Examines operations, management, and marketing in the sector.

Key Definitions

  • Microperspective:

    • Analysis focusing on individual subjectivity rather than societal structures.

  • Tourism:

    • Spending time away from home for recreation, relaxation, and pleasure through commercial services.

  • Hospitality:

    • The relationship between guest and host, characterized by goodwill and the entertainment of guests.

Hospitality Industry Overview

  • Definition:

    • Broad field within the service industry including:

      • Lodging

      • Food and drink service

      • Event planning

      • Theme parks

      • Transportation (cruise lines, airlines)

      • Additional tourism fields

  • Types of Tourism:

    • Adventure Tourism (Risk and excitement)

Types of Tourism Continued

  • Culinary Tourism:

    • Offers gastronomical experiences, lectures on food history.

  • Disaster Tourism:

    • Traveling to disaster sites out of curiosity.

  • Dark Tourism:

    • Visiting sites of death, suffering, and grief.

More Types of Tourism

  • Eco Tourism:

    • Advocates for ecosystem protection.

  • Heritage Tourism:

    • Focuses on societal attributes appreciation.

  • LGBT Tourism:

    • Events that celebrate pride and same-sex marriage.

  • Medical Tourism:

    • Traveling for health conditions and treatments.

Further Types of Tourism

  • Nautical Tourism:

    • Sailing and boating experiences.

  • Space Tourism:

    • Travel to space, a limited activity.

  • Sports Tourism:

    • Involvement in sports events.

  • Urban Tourism:

    • Sightseeing and recreation in metropolitan areas.

Types of Tourism Continued

  • Rural Tourism:

    • Focus on countryside attractions.

  • Educational Tourism:

    • Enhances knowledge while traveling.

  • Festival Tourism:

    • Areas holding colorful festivals.

  • Events Tourism:

    • Focus on meetings, conventions, and conferences.

Plog's Model of Tourists

  1. Psychocentric:

    • Non-adventurous, prefers familiar places.

    • Non-risk takers, passive travel style.

  2. Allocentric:

    • Adventurous, seeks new experiences.

  3. Midcentric:

    • Mix of both psychocentric and allocentric traits.

Cohen's Model of Tourist Types

  1. Organized Mass Tourist:

    • Prefers packaged tours and familiar environments.

  2. Individual Mass Tourist:

    • Some control over itineraries, stays within familiar boundaries.

  3. Explorer:

    • Plans own trips, avoids typical attractions.

  4. Drifter:

    • Lives with locals, immersed in culture.

Tourist Types Overview Continued

  • Organized Mass Tourist: Prefers tours, familiar environments.

  • Individual Mass Tourist: Some control of itinerary.

  • Explorer: Plans individual trips, seeks local experiences.

  • Drifter: Immerses in host culture, avoids traditional tourist paths.

Philippines Product Portfolio

  • Tourism Categories:

    • Nature Tourism

    • Cultural Tourism

    • Sun and Beach Tourism

    • Cruise and Nautical Tourism

    • Leisure and Entertainment Tourism

    • MICE and Events Tourism

    • Health, Wellness, and Retirement Tourism

    • Diving and Marine Sports Tourism

    • Education Tourism

Filipino Cuisine Overview

  • Definition:

    • A blend of 144 distinct cuisines from different ethnicities.

  • Historical Influences:

    • Austronesian, Indian, Chinese, Spanish, and American.

  • Popular Dishes:

    • Kare-kare, Lumpia, Pancit, Lechon, Kaldereta, Inasal, Pinakbet.

Additional Filipino Dishes

  • Other Notable Foods:

    • Sisig, Leche Flan, Halo-halo, Pandesal, Champorado.

    • Adobo and ube are the most internationally recognized.

Types of Tourism in the Philippines

  • Beach & Diving Tourism:

    • Highly ranked in international tourism publications.

  • Hiking Tourism:

    • Popular locations include Mount Apo, Mount Pinatubo.

  • Research & Education Tourism:

    • Focuses on biodiversity studies, attracting international students.

PArts, Crafts, and Pilgrimage Tourism

  • Arts & Crafts Tourism:

    • Includes art museums, exhibitions, and fairs.

  • Pilgrimage Tourism:

    • The Philippines as Asia's Catholic pilgrimage capital.

Festival Tourism in the Philippines

  • Overview:

    • Numerous vibrant festivals celebrated across various regions, reflecting cultural diversity.

    • Examples include: Sinulog Festival, Kadayawan Festival, and many others.

Additional Festivals

  • Notable Festivals:

    • Ati-atihan Festival, Dinagyang Festival, Panagbenga, etc.

  • Festivals may be religious, cultural, or secular in origin.

Wellness Tourism Trends

  • Current Trends:

    • Rising popularity due to hilot (healing practices) in various locations.

  • Key destinations: Camiguin, Siquijor, and major hotels in Manila.

Economic Impact of Tourism

  • Contributions:

    • Government revenues through taxes.

    • Employment opportunities created by tourism.

    • Stimulates local economies and promotes infrastructure investments.

Examples of Tourist Attractions

  • Types of Attractions:

    • National parks, ethnic communities, historical structures, cultural events, and more.

Tourism Motivation Factors (Part 1)

  • Key Motivations:

    • Nostalgia, loneliness, and the desire for knowledge can drive tourism.

  • Health & Entertainment:

    • Older tourists seek leisure and outdoor experiences.

Tourism Preferences and Expenses

  • Tourism Time & Manner:

    • Older tourists prefer shorter trips with stability and security.

  • Destinations:

    • Favorable environments and cultural cities.

Motivation to Travel (Part 2)

  • Key Motivations:

    • Incentives for travel can include experiences, memories, and bragging rights.

Fear and Achievement as Motivators

  • Fear Motivations:

    • Fear of missing out can drive tourism experiences.

  • Achievement:

    • Travelers seek to conquer challenges and collect experiences.

Growth and Unique Experiences

  • Cultural Immersion:

    • Travel promotes personal growth through exposure to diverse cultures.

Power Dynamics in Travel

  • Desire for Control:

    • Motivated by the need for independence and decision-making.

  • Freedom:

    • Pursuing personal interests and experiences.

Social Motivations

  • Social Connections:

    • Strengthening bonds with companions and making new friends while traveling.