Fundamentals of Management - The Management Environment
Fundamentals of Management - The Management Environment
Learning Objectives
- 4.1 Explain the external environment and its importance.
- 4.2 Discuss the external environment's effects on managers.
- 4.3 Define organizational culture and explain its importance.
- 4.4 Describe how organizational culture affects managers.
- 4.5 Describe current issues in organizational culture.
External Environment
- Definition: Factors, forces, situations, and events outside the organization that affect its performance.
Components of the External Environment
- Exhibit 4-1 illustrates the components of the external environment.
Economic Factors
- Global Productivity: Moderated globally, lagging in the U.S.
- Global Trade: Improving, with strongest growth in Europe and Asia.
- U.S. Employment: Up.
- U.S. Workers: Many with steady jobs lack reliable income.
- Health-care Law Mandates: Encouraging low-wage industries to use part-time workers.
- American Dream: Questioning if it is still possible.
Economic Inequality
- Harris Interactive Poll: Only 10% of adults think economic inequality is “not a problem at all.”
Sharing Economy
- Asset owners share underutilized physical assets or knowledge/skills/time with others for a fee via peer-to-peer services.
Demographics
- Demography: Is destiny.
- Age Cohorts:
- Baby Boomers
- Gen X
- Gen Y
- Gen Z
How External Environment Affects Managers
- Jobs and Employment
- Assessing Environmental Uncertainty
- Managing Stakeholder Relationships
Environmental Uncertainty
- Exhibit 4-2: Environmental Uncertainty Matrix
- Cell 1 (Simple, Stable): Stable and predictable, few components, similar components, minimal need for sophisticated knowledge.
- Cell 2 (Complex, Stable): Stable and predictable, many components, dissimilar components, high need for sophisticated knowledge.
- Cell 3 (Simple, Dynamic): Dynamic and unpredictable, few components, similar but changing components, minimal need for sophisticated knowledge.
- Cell 4 (Complex, Dynamic): Dynamic and unpredictable, many components, dissimilar and changing components, high need for sophisticated knowledge.
Managing Stakeholder Relationships
- Stakeholders: Constituencies affected by an organization’s decisions and actions.
Organizational Stakeholders
- Exhibit 4-3: Common Organizational Stakeholders
Includes:
- Unions
- Shareholders
- Communities
- Employees
- Suppliers
- Customers
- Social and Political Action Groups
- Competitors
- Trade and Industry Associations
- Media
- Governments
Good Stakeholder Relationships
- Lead to desirable organizational outcomes.
- Affect organizational performance.
- Demonstrate doing the “right” thing.
Organizational Culture
- Definition: Shared values, principles, traditions, and ways of doing things that influence how members act.
Culture Characteristics
- Perceived
- Descriptive
- Shared
Dimensions of Culture
- Exhibit 4-4:
- Innovation and Risk Taking: Degree of employee encouragement for innovation and risk taking.
- Attention to Detail: Degree of expected precision, analysis, and attention to detail.
- Outcome Orientation: Focus on results/outcomes vs. how they are achieved.
- Aggressiveness: Degree of competitiveness vs. cooperation.
- Team Orientation: Work organized around teams vs. individuals.
- People Orientation: Management decisions consider effects on people.
- Stability: Emphasis on maintaining the status quo.
Learning Organizational Culture
- Origin: Usually reflects the vision or mission of founders.
- How Employees Learn:
- Organizational Stories: Narrative tales of significant events/people.
- Corporate Rituals: Repetitive activities reinforcing values/goals.
- Material Symbols/Artifacts: Facility layout, dress code, office size, perks, etc.
- Language: Special acronyms, unique terms.
Strong Cultures
- Cultures in which key values are deeply held and widely shared.
- Can substitute for formal rules and regulations.
- Create predictability, orderliness, and consistency.
Culture's Affect on Managers
- Effect on what employees do and how they behave
- Effect on what managers do
Managerial Decisions Influenced by Culture
- Exhibit 4-5 illustrates managerial decisions affected by culture.
Current Issues in Organizational Culture
- Organizational culture can drive employee productivity, engagement, and retention.
Creating a Customer-Responsive Culture
- Exhibit 4-6: Creating a Customer-Responsive Culture
- Type of Employee: Hire those with customer service personalities (friendly, attentive, enthusiastic, patient, good listeners).
- Type of Job Environment: Design jobs with employee control to satisfy customers without rigid rules.
- Empowerment: Give service-contact employees discretion for day-to-day decisions.
- Role Clarity: Reduce uncertainty through training on product knowledge, listening, and behavioral skills.
- Consistent Desire to Satisfy: Clarify commitment to doing whatever it takes, even outside normal requirements.
Creating an Innovative Culture
- Challenge and involvement
- Freedom
- Trust and openness
- Idea time
- Playfulness/humor
- Conflict resolution
- Debates
- Risk taking
Creating a Sustainability Culture
- Involve everyone in defining sustainability for the organization.
- Involve employees in finding ways to be more sustainable.
- Create rituals to reinforce sustainability.
- Use rewards.
Ethical Culture
- Shared concept of right/wrong behavior reflecting core values and influencing ethical decision-making.
Learning Culture
- Starts with buy-in at the top; leaders must understand what it takes and be committed to it.