Attitudes and Job Satisfaction
Overview of AttitudesAttitudes = evaluative statements (positive or negative) about people, objects, events.
Formed by experience & upbringing; relatively enduring yet changeable.
Importance in OB: attitudes drive behaviour; organisations must understand & shape them to foster commitment & retention.
Components of Attitudes (ABC / CAB Model)
inter-related parts form a single attitude; change in one part can influence the others.
Affective (Feeling)
Emotional reaction toward the target.
Example: “I am scared of bees.”
Behavioural (Action intention/actual action)
How the attitude translates into behaviour.
Example: “I will avoid bees and scream if I see one.”
Cognitive (Belief/Thought)
Beliefs or knowledge about the target.
Example: “I believe bees are dangerous.”
Figure 4.1 scenario (promotion unfairness)
Cognitive: “Supervisor is unfair.”
Affective: “I dislike my supervisor.”
Behavioural: job-searching & complaining.
All three combine ➔ overall negative attitude toward supervisor.
Job Attitudes
OB concentrates on a small set that have greatest workplace influence.
Two primary attitudes covered:
Job Satisfaction
Positive feeling stemming from evaluation of job & work context.
Multi-faceted; one can like some aspects (coworkers) & dislike others (workload).
Job Involvement
Degree of psychological identification with the job, active participation, and linkage of performance to self-worth.
Higher where work is meaningful & utilises talents ➔ ↑ performance, ↓ absence/turnover.
Closely related construct: Psychological Empowerment (perceived influence, competence, significance, autonomy).
Measuring Job Satisfaction
Challenge: satisfaction is subjective & multi-dimensional.
Two dominant methods:
Single Global Rating (SGR)
One question: “Overall, how satisfied are you with your job?”
Response scale (highly dissatisfied) to (highly satisfied).
Fast, minimal burden; good for pulse surveys.
Summation of Job Facets (SJF)
Identify core facets (nature of work, required skills, supervision, pay, promotion, culture, coworker relations, etc.).
Each facet rated on a defined scale; scores summed ➔ overall satisfaction index.
More diagnostic: pinpoints specific issues for managerial action.
Example: Figure 4.2 survey with sections on Job Responsibilities & Management.
Items include clarity of expectations, freedom to innovate, equipment adequacy, energy levels, managerial feedback, etc.
Sources / Determinants of Job Satisfaction
Salary & Benefits
Salary fulfils basic needs (Maslow’s lower tiers), signals managerial concern, represents achievement.
Benefits = non-wage remuneration (insurance, PTO, profit sharing, retirement).
Perks = extra, non-cash incentives (lunches, discounts, gym); boost environment.
Fair, commensurate pay is prerequisite – enjoyment alone cannot compensate for inadequate compensation.
The Work Itself
Utilisation of skills, challenging tasks, variety & creativity enhance intrinsic satisfaction.
Repetitive tasks erode interest; continuous difficulty maintains engagement.
Promotion Chances
Fair, timely advancement signals value, fulfils career goals, yields higher pay, autonomy, responsibility & status.
Must be nondiscriminatory & transparent.
Manager / Supervisor Style
Friendly, supportive, communicative leaders who recognise individual strengths create high morale.
Employee involvement in decision-making further boosts satisfaction.
Relationships with Colleagues
Need for respect, dignity, social support.
Conflict, hostility → lower satisfaction; managers should mediate quickly.
Working Conditions
Physical: cleanliness, ventilation, lighting, noise, tools, hours.
Safety/security: CCTV, alarms, guards, controlled access, contracts.
Psychosocial: absence of stressors, harassment, discrimination; presence of positive culture.
Outcomes / Consequences of Job Satisfaction
Job Performance
Meta-analysis of studies: strong positive correlation.
Organisations with happier employees are generally more successful.
Organisational Citizenship Behaviour (OCB)
Satisfied employees praise organisation, help others, go beyond formal duties.
Drivers: trust reciprocity (observed across nations), supportive coworkers, personality (extraversion, conscientiousness).
Customer Satisfaction & Loyalty
Especially critical in service industries where frontline interactions shape experience.
High employee satisfaction ⇒ familiar faces, knowledgeable service ⇒ loyal customers.
Feedback loop: dissatisfied customers can worsen employee dissatisfaction.
Life Satisfaction
Positive correlation; unemployment hurts life satisfaction beyond lost income.
Reduced Turnover
Happy employees less likely to quit; lowers hiring/training costs & preserves intellectual capital.
Expressions of Job Dissatisfaction
Not limited to turnover; can manifest in multiple (sometimes hidden) ways.
ELVN Model (Exit–Voice–Loyalty–Neglect)
Quadrants defined by Active/Passive & Constructive/Destructive.
Exit (Active–Destructive): resigning, transferring, attempting to leave; often triggered by “shock events.”
Voice (Active–Constructive): suggesting improvements, formal complaints, forming coalitions.
Loyalty (Passive–Constructive): patiently waiting, defending organisation externally, trusting leadership.
Neglect (Passive–Destructive): reduced effort, poor service quality, absenteeism, tardiness.
Exit & Neglect correlate with negative performance indicators (productivity ↓, absenteeism ↑, turnover ↑).
Counterproductive Work Behaviour (CWB)
Deviant acts: substance abuse, theft, excessive socialising, gossip, cyberslacking, sabotage.
Often individual-specific choice of behaviour but rooted in shared dissatisfaction; employers must address root causes.
Absenteeism & Tardiness
Dissatisfied employees more likely to be absent or late; though some absences are legitimate, patterns can indicate discontent.
Turnover
Causes include stalled career growth, micromanagement, stress, poor management.
High costs: search, selection, onboarding, training.
Intangible loss: expertise, relationships, morale ripple effects.
Managerial Implications & Ethical/Practical Considerations
Monitoring attitudes via SGR & SJF helps anticipate problems before they escalate (turnover, CWB).
Enhancing intrinsic job characteristics, fair compensation, supportive supervision & healthy culture ethically promotes both wellbeing & performance.
Respectful treatment and acknowledgement of contributions are low-cost, high-impact levers.
Address dissatisfaction proactively (voice channels, fair promotion policies, safe work environment) to foster trust and reduce destructive responses.
Connections to Foundational Theories & Prior Lectures
Maslow’s Hierarchy (salary meets lower-order needs, self-actualising work meets higher needs).
Herzberg’s Two-Factor Theory (intrinsic factors – work itself – create satisfaction; extrinsic factors – pay/conditions – prevent dissatisfaction).
Psychological Empowerment aligns with Self-Determination Theory’s autonomy & competence needs.
Equity Theory: fair pay & promotions influence satisfaction via perceptions of justice.
Social Exchange: trust reciprocation (OCB ↔ managerial trust) exemplifies reciprocal exchange principles.
Numerical & Statistical References
attitude components (Affective, Behavioural, Cognitive).
main job satisfaction measurement approaches (SGR & SJF).
Meta-analysis of studies establishing performance link.
Research across nations linking trust, OCB & satisfaction.
Entrepreneur stat: dissatisfaction with career growth ⇒ × higher quit likelihood.
Key Terms Quick-List (flash review)
Attitude, Affective, Behavioural, Cognitive, Job Satisfaction, Job Involvement, Psychological Empowerment, Single Global Rating, Summation of Job Facets, Organisational Citizenship Behaviour, Counterproductive Work Behaviour, ELVN Model, Exit, Voice, Loyalty, Neglect.