Attitudes and Job Satisfaction

Overview of Attitudes
  • Attitudes = evaluative statements (positive or negative) about people, objects, events.

  • Formed by experience & upbringing; relatively enduring yet changeable.

  • Importance in OB: attitudes drive behaviour; organisations must understand & shape them to foster commitment & retention.

Components of Attitudes (ABC / CAB Model)

  • 33 inter-related parts form a single attitude; change in one part can influence the others.

    • Affective (Feeling)

    • Emotional reaction toward the target.

    • Example: “I am scared of bees.”

    • Behavioural (Action intention/actual action)

    • How the attitude translates into behaviour.

    • Example: “I will avoid bees and scream if I see one.”

    • Cognitive (Belief/Thought)

    • Beliefs or knowledge about the target.

    • Example: “I believe bees are dangerous.”

  • Figure 4.1 scenario (promotion unfairness)

    • Cognitive: “Supervisor is unfair.”

    • Affective: “I dislike my supervisor.”

    • Behavioural: job-searching & complaining.

    • All three combine ➔ overall negative attitude toward supervisor.

Job Attitudes

  • OB concentrates on a small set that have greatest workplace influence.

  • Two primary attitudes covered:

    • Job Satisfaction

    • Positive feeling stemming from evaluation of job & work context.

    • Multi-faceted; one can like some aspects (coworkers) & dislike others (workload).

    • Job Involvement

    • Degree of psychological identification with the job, active participation, and linkage of performance to self-worth.

    • Higher where work is meaningful & utilises talents ➔ ↑ performance, ↓ absence/turnover.

    • Closely related construct: Psychological Empowerment (perceived influence, competence, significance, autonomy).

Measuring Job Satisfaction

  • Challenge: satisfaction is subjective & multi-dimensional.

  • Two dominant methods:

    • Single Global Rating (SGR)

    • One question: “Overall, how satisfied are you with your job?”

    • Response scale 11 (highly dissatisfied) to 55 (highly satisfied).

    • Fast, minimal burden; good for pulse surveys.

    • Summation of Job Facets (SJF)

    • Identify core facets (nature of work, required skills, supervision, pay, promotion, culture, coworker relations, etc.).

    • Each facet rated on a defined scale; scores summed ➔ overall satisfaction index.

    • More diagnostic: pinpoints specific issues for managerial action.

  • Example: Figure 4.2 survey with sections on Job Responsibilities & Management.

    • Items include clarity of expectations, freedom to innovate, equipment adequacy, energy levels, managerial feedback, etc.

Sources / Determinants of Job Satisfaction

  1. Salary & Benefits

    • Salary fulfils basic needs (Maslow’s lower tiers), signals managerial concern, represents achievement.

    • Benefits = non-wage remuneration (insurance, PTO, profit sharing, retirement).

    • Perks = extra, non-cash incentives (lunches, discounts, gym); boost environment.

    • Fair, commensurate pay is prerequisite – enjoyment alone cannot compensate for inadequate compensation.

  2. The Work Itself

    • Utilisation of skills, challenging tasks, variety & creativity enhance intrinsic satisfaction.

    • Repetitive tasks erode interest; continuous difficulty maintains engagement.

  3. Promotion Chances

    • Fair, timely advancement signals value, fulfils career goals, yields higher pay, autonomy, responsibility & status.

    • Must be nondiscriminatory & transparent.

  4. Manager / Supervisor Style

    • Friendly, supportive, communicative leaders who recognise individual strengths create high morale.

    • Employee involvement in decision-making further boosts satisfaction.

  5. Relationships with Colleagues

    • Need for respect, dignity, social support.

    • Conflict, hostility → lower satisfaction; managers should mediate quickly.

  6. Working Conditions

    • Physical: cleanliness, ventilation, lighting, noise, tools, hours.

    • Safety/security: CCTV, alarms, guards, controlled access, contracts.

    • Psychosocial: absence of stressors, harassment, discrimination; presence of positive culture.

Outcomes / Consequences of Job Satisfaction

  • Job Performance

    • Meta-analysis of 300300 studies: strong positive correlation.

    • Organisations with happier employees are generally more successful.

  • Organisational Citizenship Behaviour (OCB)

    • Satisfied employees praise organisation, help others, go beyond formal duties.

    • Drivers: trust reciprocity (observed across 1818 nations), supportive coworkers, personality (extraversion, conscientiousness).

  • Customer Satisfaction & Loyalty

    • Especially critical in service industries where frontline interactions shape experience.

    • High employee satisfaction ⇒ familiar faces, knowledgeable service ⇒ loyal customers.

    • Feedback loop: dissatisfied customers can worsen employee dissatisfaction.

  • Life Satisfaction

    • Positive correlation; unemployment hurts life satisfaction beyond lost income.

  • Reduced Turnover

    • Happy employees less likely to quit; lowers hiring/training costs & preserves intellectual capital.

Expressions of Job Dissatisfaction

  • Not limited to turnover; can manifest in multiple (sometimes hidden) ways.

  • ELVN Model (Exit–Voice–Loyalty–Neglect)

    • Quadrants defined by Active/Passive & Constructive/Destructive.

    • Exit (Active–Destructive): resigning, transferring, attempting to leave; often triggered by “shock events.”

    • Voice (Active–Constructive): suggesting improvements, formal complaints, forming coalitions.

    • Loyalty (Passive–Constructive): patiently waiting, defending organisation externally, trusting leadership.

    • Neglect (Passive–Destructive): reduced effort, poor service quality, absenteeism, tardiness.

    • Exit & Neglect correlate with negative performance indicators (productivity ↓, absenteeism ↑, turnover ↑).

  • Counterproductive Work Behaviour (CWB)

    • Deviant acts: substance abuse, theft, excessive socialising, gossip, cyberslacking, sabotage.

    • Often individual-specific choice of behaviour but rooted in shared dissatisfaction; employers must address root causes.

  • Absenteeism & Tardiness

    • Dissatisfied employees more likely to be absent or late; though some absences are legitimate, patterns can indicate discontent.

  • Turnover

    • Causes include stalled career growth, micromanagement, stress, poor management.

    • High costs: search, selection, onboarding, training.

    • Intangible loss: expertise, relationships, morale ripple effects.

Managerial Implications & Ethical/Practical Considerations

  • Monitoring attitudes via SGR & SJF helps anticipate problems before they escalate (turnover, CWB).

  • Enhancing intrinsic job characteristics, fair compensation, supportive supervision & healthy culture ethically promotes both wellbeing & performance.

  • Respectful treatment and acknowledgement of contributions are low-cost, high-impact levers.

  • Address dissatisfaction proactively (voice channels, fair promotion policies, safe work environment) to foster trust and reduce destructive responses.

Connections to Foundational Theories & Prior Lectures

  • Maslow’s Hierarchy (salary meets lower-order needs, self-actualising work meets higher needs).

  • Herzberg’s Two-Factor Theory (intrinsic factors – work itself – create satisfaction; extrinsic factors – pay/conditions – prevent dissatisfaction).

  • Psychological Empowerment aligns with Self-Determination Theory’s autonomy & competence needs.

  • Equity Theory: fair pay & promotions influence satisfaction via perceptions of justice.

  • Social Exchange: trust reciprocation (OCB ↔ managerial trust) exemplifies reciprocal exchange principles.

Numerical & Statistical References

  • 33 attitude components (Affective, Behavioural, Cognitive).

  • 22 main job satisfaction measurement approaches (SGR & SJF).

  • Meta-analysis of 300300 studies establishing performance link.

  • Research across 1818 nations linking trust, OCB & satisfaction.

  • Entrepreneur stat: dissatisfaction with career growth ⇒ 1212× higher quit likelihood.

Key Terms Quick-List (flash review)

  • Attitude, Affective, Behavioural, Cognitive, Job Satisfaction, Job Involvement, Psychological Empowerment, Single Global Rating, Summation of Job Facets, Organisational Citizenship Behaviour, Counterproductive Work Behaviour, ELVN Model, Exit, Voice, Loyalty, Neglect.