Lecture-7
Page 1: Introduction
Title: IU Organization Development and Change
Authors: Thomas G. Cummings, Christopher G. Worley
Page 2: Learning Objectives for Chapter Seven
Understand the importance of diagnostic relationships in the OD process.
Describe methods for diagnosing and collecting data.
Understand and utilize techniques for analyzing data.
Page 3: Unit 7.1 The Diagnostic Relationship
Who is the OD Practitioner?
Professional engaged in Organization Development (OD)
Why is the practitioner here?
To facilitate change and improvement within an organization.
Who does the practitioner work for?
Teams, management, or external bodies.
What does the practitioner want and why?
Goal is organizational effectiveness and health.
How will my confidentiality be protected?
Ethical obligation to maintain privacy.
Who will have access to the data?
Typically, only involved stakeholders.
What’s in it for me?
Benefits of participation in OD processes.
Can the practitioner be trusted?
Trust is vital for effective intervention.
Page 4: Data Collection - Feedback Cycle
Core phases of the feedback cycle:
Planning to collect data.
Collecting data.
Analyzing data.
Feeding back data.
Following up.
Page 5: Unit 7.2 Methods of Collecting Data: Questionnaires
Major Advantages:
Can quantify responses and summarize data.
Suitable for large samples.
Cost-effective.
Major Potential Problems:
Limited empathy with subjects.
Questions predetermined, restrict adjustments.
Risk of response biases and overinterpretation.
Page 6: Interviews
Major Advantages:
Customizable, adaptive format.
Rich qualitative data source.
Builds rapport and empathy.
Major Potential Problems:
Expensive to conduct.
Potential biases from interviewer.
Complicated coding and interpretation.
Page 7: Observations
Major Advantages:
Captures actual behavior rather than reported behavior.
Provides real-time data capturing.
Adaptable based on situational needs.
Major Potential Problems:
Difficult interpretation and coding.
Sampling inconsistencies possible.
Observer bias can affect reliability and costs.
Page 8: Unit 7.3 Sampling
Key Concepts:
Difference between population vs. sample.
Importance of adequate sample size.
Sampling processes and techniques.
Types of Samples:
Random samples.
Convenience samples.
Page 9: Unobtrusive Measures
Major Advantages:
Non-reactive, minimizes response bias.
High face validity of data.
Easily quantified.
Major Potential Problems:
Difficulties in access and retrieval of data.
Concerns regarding validity.
Complications in coding and interpretation.
Page 10: Unit 7.4 Analysis Techniques
Qualitative Tools:
Content analysis.
Force-field analysis.
Quantitative Tools:
Descriptive statistics.
Measures of association (e.g., correlation).
Difference tests.
Page 11: Competition from Other Groups
Factors affecting group performance include:
Supervisor pressures.
Group performance norms.
Access to better raw materials.
Adoption of new technology.
Competency of skills.
Member complacency and fear of change.
Force-Field Analysis of Work Group Performance:
Forces for change vs. forces for status quo.
Aim for alignment between current performance and desired performance.