Module 2 intro to Data Analytics and business decisions

In mystery movies, detectives typically uncover clues and crack a code to make a striking discovery.

Interestingly, businesses do similar detective work to understand what their customers want from a product or service and what changes the company should make as a whole in order to improve. 

For businesses, there are clues to help understand how the business is performing. These clues can be pieces of information about how customers and users engage with the business, how websites function, or other bits of collected information. This information is called data, and businesses put effort into collecting, analyzing, and gaining insight from this data in the same way that a detective would collect, analyze, and gain insight from clues and evidence.

Why This Matters

Data is a word we hear increasingly often in today's society. Data is used to create new ideas, support changes, inform on successes and failures, incite ethical debates, and so much more. Data has been referred to as the "new gold." This is because high-quality data carries a lot of value that can impact individuals all the way up to entire businesses.

We live in a digital world, with a lot of technology around us. As a result, nearly every industry and business is investing and relying on data to support and expand their businesses. In this module, you will dive deeper into the specifics of why data is so valuable.