JP Morgan GTM

Understanding Consumer Confidence and Market Trends

  • To grasp the current state of the economy, one must delve into the reasons behind low consumer confidence despite high market levels.

Consumer Sentiment Index

  • The University of Michigan compiles a consumer sentiment index, which had methodological adjustments that affect historical comparisons.
    • These adjustments began in 2014, leading to historical figures needing recalibration.
    • The latest consumer sentiment reading shows numbers that are substantially lower than 99% of the time over the last 48 years, specifically indicating a high degree of gloom among consumers.
    • After adjustments, the baseline sentiment is still grim, showcasing a consistent trend of low confidence.

The Misery Index

  • The Misery Index mixes unemployment and inflation rates to gauge economic discomfort.
    • Current levels show improvement, better than for about 75% of the past 50 years despite low consumer sentiment.

Factors Contributing to Low Consumer Confidence

  • Social Media Influence: Social media is perceived to aggravate negative feelings, often intensifying fears and anxieties, akin to a harmful substance affecting mental health.
  • Political Polarization: Divisions in political sentiment also contribute to the overall pessimistic outlook among consumers.
  • Economic Inequality: The distribution of wealth disproportionately favors the top 20%, impacting overall confidence similarly; wealth affects consumer sentiment sharply as consumer confidence is based on equal votes among heads.