CPL meeting

Team Collaborations and Logo Changes

  • Discussion about the logo change of Maple Leaf Farms to gold to match Ottawa jerseys.

  • Mentioned the design details of jerseys, showcasing elements like lions and shields.

Jersey Sponsorships and International Sales

  • Clarification on the jersey sponsor being Macron, an Italian sportswear company known for high fashion in Milan.

  • The collaboration between the league and clubs to design new jerseys each year.

  • International sales of jerseys have seen high demand, especially for popular designs like the Pacific white and black jerseys, indicating a global interest in the brand.

Celebrity Influence and Club Ownership

  • The conversation shifts to the need for a celebrity investor, drawing attention to the impact of celebrity endorsements in sports.

  • Mentioned notable celebrities such as Ryan Reynolds and Drake, and their potential influence on the club's visibility and growth.

  • Reflected on Serena Williams’ investment in a women's basketball team as a case study.

Player Salaries and League Dynamics

  • Discussion around the financial disparity among players, particularly in reference to salaries like Messi’s high earnings in MLS versus average player salaries.

  • Anecdote of seeing a younger lower-paid player isolated from higher-paid teammates at a hotel during matches.

Attendance and Revenue Metrics

  • Importance of tracking attendance numbers and analyzing revenue data for clubs to measure performance.

  • Mention of dashboards being set up for ease of access to attendance and revenue stats.

  • Discussion about aggregating data across platforms like OneSoccer and TSN for better reporting on viewership and attendance.

Marketing Strategies and Campaigns

  • Plan to create a consistent promotional message across different platforms to maintain league visibility.

  • Proposal to use data-driven strategies for optimizing marketing spend and assessing campaign reach.

  • Emphasis on the need for weekly attendance and revenue reports to understand fan engagement better.

Digital Advertising Investments

  • Mentions of ongoing campaigns targeting digital marketing growth with a focused push on out-of-home advertising in Vancouver.

  • Consideration of contextual advertising and ensuring brand safety by excluding sensitive content.

Website and Viewing Platform Enhancements

  • Planning enhancements for the website including SEO optimization to attract viewers from search engines.

  • Discussion on the need for a dedicated landing page for TSN broadcasts to facilitate easier access and increase viewer traffic.

Data Collection and User Engagement Metrics

  • Need for continual collection and analysis of various KPIs to manage engagement and forecast marketing strategies effectively.

  • Planned use of surveys and metrics to gauge brand recall among viewers for improved future campaigns.

Next Steps in Marketing and Operations

  • Weekly deliverables set to ensure ongoing engagement with fans and promotion of league events.

  • Strategy collaboration with other teams around content sharing and alignment on upcoming broadcast schedules.