Public Relations

Public Relations: Communication efforts used to create and maintain favorable relations between an organization and its various publics

• Enhancing image of the organization

• Promote people, places, ideas, activities, and countries

• Public: Any group that has interest in or impact on an organization

Written materials and brand materials are all parts of public relations

Crisis Management

• Response Speed

• Response Tone

• Publics Addressed

• Message content

• Other marketing actions

The role of public relations