Market Forces of Supply & Demand

Introduction: Definitions

  • Supply (S) & Demand (D): Represent people interacting in markets.
  • Market: The collective S & D for a particular good or service.
  • Consumers: Buyers or customers.
  • Producers: Sellers, suppliers, firms, or companies.
  • Product Market (Output Market): Consumers DEMAND, and producers SUPPLY.
  • Labor & Capital Markets (Input/Factor/Resource Markets): Consumers (workers & savers) SUPPLY, and producers (firms) DEMAND.

Prices as Allocators

  • Prices allocate scarce outputs and inputs.
    • They determine which outputs are produced and in what quantity.
    • They determine the quantity of each input used per output.

Outline of Topics

  • Demand
    • Shifts of vs. movements along the demand curve.
      • Movements along: Total price effect = Substitution effect + Income effect.
      • Shifts: Complements & substitutes.
  • Supply
    • Shifts of vs. movements along the supply curve.
  • Supply & demand taken together
    • Minimum and maximum prices.
      • Introduction to regression analysis.
  • Supply & demand combined & shifts of demand or supply
    • Who pays a cost increase ≠ who bears it & who receives a cost decrease ≠ who enjoys it
  • Possibly simultaneous shifts in demand & supply curves
  • Elasticity

Demand

  • Demand Curve/Function: Relationship between price (p) and quantity demanded (Qd).
  • Quantity Demanded (Qd): Quantity of goods buyers are willing and able to buy per price (p).
  • Law of Demand: Price (p) increases, then Quantity demanded (Qd) decreases. This illustrates an inverse relationship between price and quantity demanded.
  • Q_d = f(p), where the function is negative.

Rachel's Demand Schedule

  • Illustrates the relationship between the price of milk (€/litre) and the quantity demanded (litre/month).

Rachel's Demand Curve

  • A graph showing the relationship between price and quantity demanded. Conventionally, price (independent variable) is on the Y-axis, and quantity demanded (dependent variable) is on the X-axis.

Marshall's Demand Curve

  • Alfred Marshall, a father of neoclassical microeconomics, placed price on the Y-axis.
  • He wrote the first textbook of neoclassical economics (1890).

Adam Smith

  • Wrote the first textbook of classical economics (1776).

Market Demand vs. Individual Demand

  • Market Demand: Horizontal sum of all individual demand curves.
  • Market demand curve is flatter than individual demand curves.

Estimating Market Demand

  • Uber Rides in USA: Estimated using regression analysis by holding constant other factors influencing Qd besides price, such as the willingness to pay.
    • Each point on the curve represents the horizontal sum of individual demand curves at a given price.
  • Petrol: Estimated as a function of price using regression analysis, holding constant other factors influencing demand.

Movements Along vs. Shifts of the Demand Curve

  • Movement Along the Demand Curve: A "ceteris paribus" change. Factors other than price that influence Qd are held constant. It illustrates the isolated effect of a price change on Qd.
  • Shift of the Demand Curve: Also known as a "shock to" the demand curve. This is caused by a change in a factor, other than price, influencing Qd. It abandons the "ceteris paribus" perspective.

Movements Along the Demand Curve: Total Price Effect

  • Total Price Effect (TPE): The combined impact of the substitution effect (SE) and income effect (IE) due to a price change.
  • When the price of milk increases, the quantity demanded decreases due to the combined substitution and income effects.

Substitution Effect (SE)

  • Results from changes in relative prices.
  • If the price of milk increases, consumers substitute it with relatively cheaper similar products.

Income Effect (IE)

  • Results from changes in purchasing power.
  • If the price of milk increases, consumers can afford less milk with the same income, leading to a decrease in quantity demanded.

John Hicks

  • Developed the breakdown of the total price effect into substitution and income effects.

Exceptions to the Law of Demand

  • Income effect may go in the same direction as the price change (while the substitution effect always goes in the opposite direction).

  • Example: 13th Century Wheat

    • Price of wheat increases.
    • (Opposite-direction) substitution effect: substitutes for wheat (other foodstuffs, like rye) = (relatively) cheaper -> Qd of wheat decreases.
    • (Same-direction) income effect: price increases -> income decreases -> quantity demanded of an inferior good increases (inferior good = Qd increases if income decreases; normal good = Qd increases if income increases).
    • Total Price Effect (TPE) = SE + IE = AMBIGUOUS here. Perhaps the IE > SE.
    • Paradox: Price of staple like wheat may increase the Qd of wheat.
  • Ambiguous: Uncertain whether the combined net effect of SE & IE makes TPE either positive or negative.

Labour Market Example

  • A cut in labor taxes by the government could encourage people to work more -> net hourly wage increases.
    • Substitution Effect: people work more because the price of leisure increases (price of leisure = net wage = opportunity cost of leisure).
    • Income Effect: net hourly wage increases -> the same income with less hours worked can be achieved. Middle class/richer people may work less hours.
    • TPE = SE + IE = Overall ambiguous.
    • Tax cuts = risky policy because the demand curve for leisure = positively sloped!
  • The return for government budget of labor tax rate decrease may be small because most tax revenues are generated from the rich/middle class.
  • Return for government budget = tax revenue increases & government expenditure decreases in the second round (thanks to working more) thanks to tax rate decrease, though such a tax cut decreases tax revenue in the first round ( = tax revenue decreases per hour worked).
  • Example: How large is the expected return for the govt budget of (labour) tax cuts decided in 2014 by the Belgian government?

Hard Questions

  • In case of a tax increase on labor, it is POORER (rather than richer) people who risk to work less. How so?
  • Answer: IE leading to working more < SE leading to working less; explain

Summarizing MCQs

  • Lowering taxes on labour provided by richer people is a risky attempt to make richer people work more hours because perhaps: oIE increases their Qd for leisure more than SE decreases it
  • Lowering taxes on labour provided by poorer people is a less risky attempt to make poorer people work more hours because probably: oIE decreases their Qd for leisure more than SE increases it