Notes on Rule-Governed Communication and Three Core Models (Linear, Interactional, Transactional) 8/28/25
Nonverbal cues and the breadth of communication
Hand gestures and other nonverbal signals add to the meaning of what is communicated.
Consider all the different ways communication takes place; multiple modalities shape understanding.
Meaning is constructed by the receiver
Communication’s meaning is given by how the receiver interprets it.
You decide whether to take it seriously, ignore it, challenge it, or celebrate it upon receiving it.
Core idea: You give the communication its meaning as the receiver.
Rule-governed communication
Communication follows a set of rules or expectations.
Rules relate to language use and to power structures.
Example (classroom): the cultural rule is that everyone sits and is expected to listen (or pretend to listen).
In different contexts, responses differ: you might respond one way to a professor in class, but in Walmart you’d respond differently even if polite—context shapes behavior.
Context changes everything about the communication moment.
Summary: communication is governed by rules, expectations, patterns, and systems.
Rules across contexts and media
These rules apply to interpersonal communication as well as Internet, email, TV, and newspapers.
Each context has its own structures and expectations.
Social media, in particular, breaks many traditional rules, which can provoke strong reactions (love or hate).
Example of norms: words you wouldn’t use with family or siblings in a given setting; whispering in class can disrupt a lecture.
External factors and barriers to transmission
Physical states (hunger, temperature, discomfort) can interrupt the communication process.
Such factors are not always captured by every model but matter in real-life communication.
Three models of communication (overview)
The instructor notes that there are three key models to know, and diagrams can be misleading or overly complicated; focus on what each adds conceptually.
Plan: ignore the diagrams and focus on the core additions and implications of each model.
The Interaction Model (second model)
Adds two main elements beyond linear thinking:
Feedback: communication is not one-way. You can observe nodding, raised hands, looks of interest or boredom, etc. Feedback is present from receiver to sender.
Context: the setting and circumstances influence interpretation.
Visual diagrams often depict this as a circle rather than a straight line, emphasizing feedback loops.
Example: In a classroom, feedback can be verbal or nonverbal; the presence of context like a class environment changes how messages are understood.
Core idea: there is ongoing interaction; the sender and receiver roles are not strictly fixed.
Clarification about sender/receiver roles: the sender is still transmitting a message, but receivers are also sending messages (feedback) back to the sender.
Note on terminology/diagrams: the instructor suggests ignoring the action diagram, focusing on the two additions (feedback and context).
The Transactional Model (third model)
Describes transactional communication as a dynamic, collaborative process where ideas evolve through continued exchange.
Example flow: I tell you something → you ask a question → I rephrase what I said → you respond with another related thought → the conversation continues and develops new ideas and understandings.
Characteristics:
Noise can still interfere with the message, but the emphasis is on the development of ideas and shared understanding.
All participants are simultaneously senders and receivers; roles are blurred and shared among the group.
There are many people involved; collaboration happens in real time and collectively.
Distinction from linear model: in the linear model, there is a clear sender-to-receiver path with no ongoing mutual shaping; in the transactional model, everyone is a center and a receiver at the same time.
Distinction from pure interaction: in interaction, there is a primary sender and feedback is present; in transaction, feedback and message creation are ongoing and central to the process.
The instructor notes that the transaction model involves many people collaborating, not just a single sender and a single receiver.
Linear model vs. interactional vs. transactional: quick contrasts
Linear model (pure linear):
One-way flow: Sender → Message → Receiver.
Little or no feedback; fixed roles.
Interactional model:
Two-way exchange with feedback and context; the line is not purely one-way.
Feedback is observable (nodding, replying, etc.); context shapes interpretation.
Roles are present but feedback modulates the flow; the sender and receiver both participate.
Transactional model:
Multiple participants; continuous, evolving exchange.
Everyone is simultaneously a sender and a receiver; roles blur and shift during the process.
The emphasis is on the development of ideas through ongoing collaboration.
Practical and philosophical implications
Understanding that meaning is constructed by the receiver highlights the responsibility of the sender to consider how messages may be interpreted differently by others.
Rule-governed communication implies that norms and power dynamics shape how we speak in different contexts (e.g., classrooms vs. public spaces), informing how we should communicate ethically and effectively.
Context matters: the same message can be understood differently depending on environment, audience, and social norms.
Social media’s rule-breaking nature can prompt strong reactions; awareness of this helps navigate online discourse more thoughtfully.
Recognizing noise and environmental factors helps in designing clearer messages or choosing appropriate channels.
The three models provide complementary lenses: using all three can improve clarity, listening, and collaborative problem-solving.
Summary and exam-oriented takeaways
Communication is multi-modal and nonverbal cues contribute to meaning.
Meaning is constructed by the receiver; interpretive frames matter.
Communication is rule-governed; norms and power structures influence what counts as appropriate behavior in different contexts.
Context and channel shape how messages are understood; social media often disrupts traditional rules.
Noise and environmental factors can disrupt messages but are essential considerations.
The Interaction Model adds feedback and context, modeling communication as a two-way (or multi-way) dynamic process.
The Transactional Model emphasizes ongoing, collaborative idea generation with blurred sender/receiver roles; multi-person participation is common.
The Linear Model represents a simplistic, one-way flow with clear sender and receiver; it is useful as a baseline but incomplete for real-world communication.
Quick review questions
How does feedback change our understanding of communication in the Interaction Model?
Why does context matter when interpreting a message?
In what ways does the Transactional Model differ from the Linear Model in terms of participant roles?
Can you provide examples from everyday life where social media rule-breaking affected communication?
How might hunger or temperature interfere with a classroom discussion, and why is this important to consider?
connections to broader principles
These models connect to foundational ideas in communication theory about meaning-making, normativity, and social context.
They relate to power dynamics in education and workplace settings, where control over the discourse shapes what counts as a meaningful contribution.
They offer practical insights for improving both face-to-face and online communication by emphasizing audience interpretation, feedback loops, collaborative meaning-making, and the role of context.