Gen Y in the Workforce
Josh's Frustration
- Josh Lewis, a 23-year-old marketing associate at Rising Entertainment, feels disillusioned after 10 months on the job.
- He envisioned making socially conscious films but is stuck doing mundane tasks.
- He misses the excitement and opportunities he expected from working at a major studio.
- Text message exchange:
- Ashok: "RU BRD?" (Are you bored?)
- Josh: "BRT" (Be right there)
The Meeting at the Commissary
- Josh meets with Ashok Devi (promotions associate in TV division) and Jessica Sadler (assistant in the legal group).
- They discuss their frustrations with their respective work groups.
- Josh vents about being buried in busywork for Sarah's marketing plan for the 'Triple-F' (Fire Force Five) series.
Josh's Ideas and Sarah's Rejection
- Josh suggests using new media like online downloads for Guitar Hero or making Fire Force Five movies available online with teasers for the latest sequel.
- He points out the changing media landscape and the potential to capitalize on free content.
- Sarah dismisses his ideas due to budget and resource constraints, as well as concerns about the company's website infrastructure, recalling a previous campaign in 2005 that nearly crashed the network.
- Josh suggests partnering with platforms like Hulu or Gaia to handle the traffic.
Sarah's Perspective
- Sarah Bennett, the 37-year-old marketing chief, is preparing for a meeting with the CEO (Sam Smithstone) and other leaders.
- She struggles to balance her creative side with her managerial role.
- She sees the latest Fire Force Five release as crucial for her career advancement.
- The previous three Triple-F movies generated over 2.4 billion in box-office receipts and a similar amount in merchandise sales.
- Sarah leveraged relationships with Entertainment Weekly, Variety, and other magazines in order to promote the movie through behind-the-scenes articles.