Gen Y in the Workforce

Josh's Frustration

• Josh Lewis, a 23-year-old marketing associate at Rising Entertainment, feels disillusioned after 10 months on the job.
• He envisioned making socially conscious films but is stuck doing mundane tasks.
• He misses the excitement and opportunities he expected from working at a major studio.
• Text message exchange:
  • Ashok: "RU BRD?" (Are you bored?)
  • Josh: "BRT" (Be right there)

The Meeting at the Commissary

• Josh meets with Ashok Devi (promotions associate in TV division) and Jessica Sadler (assistant in the legal group).
• They discuss their frustrations with their respective work groups.
• Josh vents about being buried in busywork for Sarah's marketing plan for the 'Triple-F' (Fire Force Five) series.

Josh's Ideas and Sarah's Rejection

• Josh suggests using new media like online downloads for Guitar Hero or making Fire Force Five movies available online with teasers for the latest sequel.
• He points out the changing media landscape and the potential to capitalize on free content.
• Sarah dismisses his ideas due to budget and resource constraints, as well as concerns about the company's website infrastructure, recalling a previous campaign in 2005 that nearly crashed the network.
• Josh suggests partnering with platforms like Hulu or Gaia to handle the traffic.

Sarah's Perspective

• Sarah Bennett, the 37-year-old marketing chief, is preparing for a meeting with the CEO (Sam Smithstone) and other leaders.
• She struggles to balance her creative side with her managerial role.
• She sees the latest Fire Force Five release as crucial for her career advancement.
• The previous three Triple-F movies generated over 2.4 billion in box-office receipts and a similar amount in merchandise sales.
• Sarah leveraged relationships with Entertainment Weekly, Variety, and other magazines in order to promote the movie through behind-the-scenes articles.

The Numbers and the