Radio Advertising

Pros:

  • Inexpensive compared to creating and running a commercial


Cons:

  • It can get EXPENSIVE for a small business

  • Less targeted than online marketing

  • It’s harder to gather information

  • For small or local radio stations, they don’t record statistics

Types of Ads

Commercials

  • can be sold in 30 second or 60 second

Sponsor Spots

  • “This segment is brought to you by…”

    • Weather segment

    • Traffic segment

  • companies can sponsor specific radio programs or segments

  • allows for a more targeted approach

Block Programming

  • Buy a block of time on the radio station (an hour)

  • 1,000 - 5,000 dollars per month

  • You can create your own podcast/show to advertise your product

Industry Data

  • In 2020 radio advertising spending in the US amounted to 10 billion dollars. It is forecast that spending on radio ads will grow to 11.76 billion dollars by the end of 2024

  • The weekly time spent with online radio and other online audio sources in the United States increased to 974 minutes in 2021, with the amount of time spent per week amounting to 16 hours and 14 minutes. This increase might be cause by the rise in time spent at home due to the pandemic.

  • In March 2021, the leading online radio company in the United States based on the average number of active sessions was iHeartRadio with around 308,000 average active sessions throughout that month

What is your TARGET AUDIENCE?

  • You can target your audience by deciding what station to play your ad on and what time of day you’re going to be featured

COSTS:

  • 30-60 second commercial spots:

    • $25 per spot (at least 50-60)

    • up to $60-$90 per spot

  • Block Programming:

    • $1,000-$5,000 per month

  • Sponsor Spots:

    • $1,000-$5,000