questions and answers

❓ Is RFM Digital an agency?

No, we’re not. We don’t work like a traditional agency, so we don’t call ourselves one. We partner with clinics to help them scale their business confidently and reliably using our Acquire and Retain RFM Growth System.

We’re not here to just generate a few leads and leave the rest to you. We focus on taking care of the entire process — not only getting leads but also converting them into patients and using systems to increase Average Patient Value (APV).

❓ How long will it take to get started?

First, book a call with us. If you’re a good fit and qualify for our offer, we’ll build a roadmap to get you to your desired outcome.
We can get started in as little as one week.

❓ What do we actually do?

Our mission is to ensure you can grow your clinic with confidence and reliability, using our systems.

We understand that real growth requires predictability — that’s why our systems offer an automated way to fill your calendar and increase APV, without adding extra work for you or your team.

❓ Who do we want to partner with?

We want to partner with operators who are strong at running their business but need help generating profitable patients.

If you’re great on the operations side but want more high-quality patients to grow, we’d be a great fit.

❓ What size is your company?

We’re a small team of three, and we plan to keep it that way. We only take on 15 partners at a time to ensure maximum attention and dedication.

Growing beyond that would go against our core principle: being a true acquisition partner for your business.

❓ Is there a long-term commitment?

No. We believe in earning your business every month.

If you’re not happy with the results during our time working together, you’re free to walk away — no hard feelings.

❓ What does “fully done-for-you” mean?

It means we install our entire system for you — so neither you nor your team need to generate leads, book them in, or chase rebookings and referrals.

We handle the entire patient acquisition and retention process, so you can focus on running your clinic.

❓ How do we acquire patients for our partners?

That depends on your current situation, budget, and what you’re already doing. Some partners use different combinations of platforms and strategies.

We’d need a quick chat to understand your setup before making recommendations.

❓ What do you charge?

We don’t have set pricing. Since we only work with a small number of partners, everything is tailored.

Some partners are on commission-only, others on retainers, and some on revenue-share or equity deals.
We’re flexible depending on your goals — and everything comes with a written guarantee.

❓ What if what I’m doing is already working?

We don’t just generate leads — we help optimise your entire system.

For example, if lead flow is strong, we focus on:

• Increasing conversion rates

• Reactivations

• Rebookings

• Referrals

We do this using our Reactivation, Nurture & Referral Systems to help you maximize your Average Patient Value (APV).

Because we focus on the entire system, there are always areas to improve—whether that’s increasing your conversion rate, getting patients to spend more (increasing APV), or simply bringing in more patients. There's always room for improvement.

❓ Do we attract patients by offering discounts?

Generally, we don’t believe in discounts — they tend to attract lower-quality patients with low APV.

That said, in certain markets or scenarios, discounts may make sense — but it’s not our go-to approach.

❓ How do we grow clinics?

We grow clinics using our RFM Growth System, a 3-step process:

Step 1 → Acquisition
We build a system that identifies how much you can afford to spend to acquire a patient profitably. Then, we run targeted campaigns to get your offer in front of your ideal patients and generate high-quality leads

Step 2 → Conversion
We install systems that consistently turn leads into paying customers — without relying on receptionists, and without your team chasing unqualified or low-value prospects.

Step 3 → Nurture & Increase APV
We implement follow-up systems (newsletters, SMS campaigns, referral incentives) to keep patients engaged and increase their lifetime value

By systemising and scaling each of these steps, we help you grow your clinic without fear, stress, or guesswork.
While you focus on running your clinic, our system focuses on driving real, predictable growth.