sales growth, market share, sales forecasting  

==sales growth== - measure of change in revenue over a fixed period of time

without revenue growth business is at risk of being overtaken by competitors.

sales growth is a strategic indicator.

for public limited companies pressure from outside shareholders forces them to keep pushing for more growth, companies can find new opportunities.

organic sales growth - sale growth that occurs because of companies existing resources. slower than inorganic growth

${( sales for current period - sales for previous period) / sales for previous period} X 100 = sale growth rate$

==market share-== percentage of total sales in a market held by one brand or company.

explains how overall market is split between the comp

calculated based on market value

indicator of competitive advantage

$business sales / market sales X 100 = market share$

==sale forecasting==- expression of expected sales revenue. estimates how much money company plans to make / sell within a period of time

factors affecting accuracy of sales forecast;

• consumer trends- demand in markets change as consumer taste changes
• economic variables - demand is sensitive to changes in variables; exchange rates, interest rates, tax
• competitor actions - hard to predict

likely to be inaccurate;

• new business
• demand is sensitive to changes in price
• product is fashion item
• change in market share

==extrapolation==- the use of trends established by historical data to make predictions about future value. it estimates a value based on facts