Unit 0
Page 1 — Intro to Psychology
Psychology is defined as the scientific study of behavioural & mental processes.
Why psych uses science
We cannot always trust common sense or intuition
Psychologists use:
observation
experiments
data
research
Scientific attitude
Curiosity
Skepticism
Humility
Critical thinking
Why Intuition can be wrong
Hindsight bias
Believing after something happens that you "knew all along"
Ex: after a team wins → "I knew they would win"
We're much better at explaining results after they happen than predicting them beforehand.
Overconfidence
Thinking we know more & are more accurate than we actually are
We are often more confident than correct
Ex: thinking a task will take 10 sec, but it actually takes 3 min
Seeing patterns in random events
Humans naturally try to find patterns even when events are random
Ex: coin flips
Confirmation bias → we disregard what we don't believe
looking for information that supports what you already believe.
Ignoring evidence that could prove you wrong
Page 2 — Psychological Perspectives
A point of view psychologists use to explain behaviour
8 perspectives
1. Evolutionary
behaviour explained by evolution/natural selection
Focus: survival + reproduction
Ex: fear helped ancestors survive
2. Biological
behaviour explained by the brain or body
Focus: genes, hormones, neurotransmitters, nervous system
Ex: depression linked to brain chemistry
3. Psychodynamic
Freud: behaviour is influenced by the unconscious mind, childhood experiences & repressed conflicts.
Developed psychoanalysis (set of psychological theories & a talk therapy method) we repress to our unconscious mind
Drawing & therapy
4. Behavioral
Watson: psychology should study observable behavior
Pavlov: showed behavior can be learned through classical conditioning (make an automatic connection between neutral environment signal & a naturally triggering reflex)
Focus: rewards, punishments, learned behaviour
5. Humanistic
Maslow: people are motivated to reach their full potential
Rodgers: Free will, personal growth, ability to improve.
6. Cognitive
Focus: thinking, memory, perception, problem solving
Piaget: how children's thinking developed
Vygotsky: learned thinking develops through social interaction
Bandura: people can learn by observing others.
7. Sociocultural
Behavior is influenced by society + culture
Focus: social groups, cultural norms, expectations.
8. Biopsychosocial
- Behavior explained by a combination of:
Bio (genes/brain), Psych (thoughts), Social (people)
Page 3 — Lesson 1: The Study of the mind
Psychology comes from latin for "the study of the soul"
Psychology is very similar to philosophy, but in philosophy it's thinking abstractly.
If you don't measure, then it doesn't exist
needs measurements & experiments to be seen
3 important factors a researcher should have
Curiosity: why? why does it work? can it be tested?
Skepticism: questioning attitude, don't take anything for granted
Humility: being able to accept you're incorrect
Psychologists don't all do the same job because of perspective
Psychodynamic: conscious, unconscious, subconscious minds.
Unconscious: things that disturb us (like a crime)
Conducting Psychological Research
★ Psychologists use the scientific method to test if their ideas about behaviour/mind are true or false.
★ Basic process: theory → hypothesis → sample → collect data → report → peer review → replication
Theory & Hypothesis
Collection of ideas, observations + principles about topic
Ex: sleep helps learning & memory
Hypothesis
A testable claim based on a theory
Ex: less sleep → remembering less from the previous day
Falsifiable: can be tested & potentially proven wrong
Important b/c people naturally have confirmation bias
Operational Definitions & Replications
Operational definition
explanation of how something is measured in a study
ex: sleep deprivation = 2h less than normal sleep
makes possible for others to replicate study
Replication
Repeating a study to see if similar results occur
Similar results repeatedly = reliable results
Population & Sampling
★ Population = entire group researchers want to study
★ Sample = smaller group actually studied
Page 4 — Sampling, Peer Review & Lesson 2
Random sample
everyone in population has equal chance of selection
reduces sampling bias
Representative sample
sample reflects the characteristics of the population
helps researchers generalize results to the population
Convenience sample
people chosen because they're easy/available
can cause sampling bias b/c they may not rep. everyone
Peer review
Study is examined by experts in the field before publication
Experts check:
methods/data
possible biases
accuracy/validity
Researchers may need to revise or redo parts
helps insure published research is accurate/well-supported
Lesson 2
Behavioral
Psychology seen as an objective science to observe: environment, rewards & punishments
Founded by Pavlov, Watson, & B.F. Skinner as rejection of psychodynamic
"We learn every single behaviour"
Criticism of psychodynamic since it studied the hidden, not truly observable
Asserts psychology should be objective science, focused on observable behaviour - not unseen mental processes.
Belief of unlearning through rewards & punishments
rewards & punishments come from us, internally as well
rejection & absence of love is a punishment behave according to them
Sociocultural (stereotypes, cliches, religion, food, society, school, music, etc)
- We are the product of our society & cultures
Humanistic (free will, personal growth, self-actualisation)
We need to focus on the human nature (humans are good by nature)
instead of focusing on your childhood, we move forward & don't revisit
opposite to Freud. (positive psychology)
Carl Rodgers
Page 5 — Psychological Perspectives Continued
Cognitive (about mind, not brain)
the brain is bio, the mind is everything psychology
emphasises inner thoughts
Cognitive processes (4)
memory
thoughts
Imagination
problem solving
Biological (we are the products of biology)
behaviour & mental processes are seen as influenced by our nervous system
helps understand neurological conditions, mental disorders, & effects medication on behaviour.
Biopsychosocial (interconnections between all 3)
- We are the results of our biology, but also our own experience, aswell as sociocultural factors
Evolutionary (Survive, adapt + reproduce)
Darwin → we became who we are to survive, adapt & reproduce
Natural selection
inheritable trait that helps an organism survive
We have disorders to survive, adapt & reproduce
How would each perspective explain depression?
Psychodynamic: depression is caused by repressed traumas & uncomfortable experiences we repressed to our unconscious.
Behavioral: this person is depressed because of being constantly punished & role models being portraying depressive behavior.
Sociocultural: because of our social & cultural surroundings, for example, isolation, discrimination, poverty or cultural expectations.
Humanistic: occurs when a person can't reach their potential or live as their authentic self, creating a gap between real & ideal.
Cognitive: Because of maintained negative or distorted patterns.
Bio: influenced by bio factors such as genetics, hormones & neurotransmitters
Evolutionary: may involve responses that once had an adaptive function, such as withdrawing after loss or conserving energy.
BPS: results from an interaction of bio, psycho, & social factors rather than just one single cause.
Page 6 — Types of Research Methods
Experimental vs. Non-experimental
Experimental
tests cause & effect
Manipulates IV → measures effect on DV
control group = no IV, experimental group = gets IV
Random assignment to groups
can establish causation
Artificial setting → some studies unethical/impractical
Non-experimental
observe variables without manipulation (Naturalistic)
finds patterns/relationships, NOT causation
Non-Experimental Methods → no cause & effect possible
Case study (adv: lots of info given, dis: not generalizable)
In-depth study of 1 person/group (very specific)
useful for one rare/unrepeatable cases
Ex: Phineas Gage → brain personality & impulse control
May not generalise; no cause & effect
Naturalistic observation
observe behaviour in natural settings w/o interfering
real life behaviour
Cannot determine cause
Correlational study
measures relationships between 2 variables
helps identify patterns/predict
correlation ≠ causation
Meta-analysis
statistically combines results of many studies for new conclusion
gives broader/more reliable conclusion
Types of Data
Quantitative: numerical/measurable
Qualitative: descriptions/narratives
Likert scale (strongly disagree → agree) = quantitative, can be assigned numbers
Surveys → data collection method NOT research methodology
Questionnaire: can be quantitative & qualitative
Fast, cheap, large samples
Answers/questions can be biased
Page 7 — Correlational Research
Correlational research (not experimental b/c there's no cause & effect)
non-experimental → no variables manipulated
studies relationships between 2 variables
shows direction + strength & relationship
useful when experiments are unethical/impractical
never cause & effect, instead they look for correlation
Why Correlation ≠ Causation
Directionality problem
don't know if A → B or B → A
could also influence eachother
Third-variable problem
another variable C may cause changes in both A + B
Ex: ice cream sales ↑ + drownings ↑ → hot weather affects both
Illusionary correlation (many cultural impacts)
believing a relationship exists when it doesn't
often caused by biases like confirmation bias
Ex: Full moon ↔ unusual behaviour
Scatterplots (correlation measured w/ "r") (neg: -1, pos: 1, none: 0)
X-axis = one variable; Y-axis = other
each dot = one pair of measurements
overall pattern shows direction + strength
Positive correlation: variables move together
one ↑ → other ↑
ex: hours worked ↑ → income ↑
Negative correlation: variables move opposite
one ↑ → other ↓
ex: meals cooked at home ↑ → eating out ↓
Correlation Coefficient (r)
ranges from -1 to 1
shows strength + direction
+1 = perfect positive
-1 = perfect negative
0 = no relationship
closer to ±1 = stronger
closer to 0 = weaker
Page 8 — Research Methodology
Population: absolutely everyone in study. Sample: selected group from population
Research Methodology
How psychology design, test, & evaluate research
Hypothesis (testing predictions)
testable prediction (specific prediction about relationship in variables)
operational definition (how I'm measuring something in experiment)
not yet a theory (supported by data from research that was already completed & explains a question, thoughts, or phenomenon)
must be falsifiable
Participants
Random sampling
each individual in population has an equal chance of participation in the study
Population
every single person relevant to study
Experimental vs Non
E
only way to find cause & effect
NE
no cause & effect
Hawthrown Effect
- When people know they're being monitored so they act different
Methods of data collection
- Peer Review (other experts review the work)
AAQ First question "What is the research methodology?"
Second "What is the IV or DV"
Third "What is operational definition"
When Hypothesis is approved it becomes a theory
Ethical practices
Consent, right to withdraw, limited deception, no harm, protected from harm & discomfort
respect privacy, debrief
research confederates (researchers paying actors
Animal testing: appropriate, beneficial, caring
Page 9 — Experimental Design
Hypothesis
testable prediction
Must be falsifiable = possible to prove wrong
Variables must be clear + measurable
Variables "does hours of sleep change concentration in class?"
IV: what researcher changes/manipulates → hours of sleep
DV: what researcher measures → concentration (depends on h/sleep)
CV: outside factor that could affect results
Operational Definitions
exact explanation of how variables are measured/used
makes study easier to replicate
ex: IV = one cup of herbal tea/day for 4 weeks, DV: depression score
Sampling
large sample = more likely to represent population
Random sampling = everyone in population has equal chance of selection
Convenience sample may be unrepresentative
Representative sample reflects population characteristics
Replication with different samples/settings increases reliability
Experimental Groups
Experimental group: receives IV
Control group: doesn't receive IV (receives placebo instead)
used to compare results
Random Assignment
participants have have even chance of being placed in either group
Different from random sampling
Placebo (inactive treatment that resembles real treatment)
usually given to control groups
Helps reduce bias
Placebo Effect: improvement caused by participants expectations
Blinding
Single-blind = participants don't know their group
Double-blind = participants + researchers don't know groups
Helps reduce experimentor bias (researcher expectations can accident influence results)
Data
Quantitative = numerical
ex: depression scores
Page 10 — Statistical Analysis: Central Tendency
Peer review + replication
Peer review: experts check methods, data, conclusions
Helps find errors/bias
Replication: repeat study to see if results can be reproduced
Key Reminders for AP
IV: manipulated
DV: measured
Random sampling: choosing participants
Random assignment: placing participants into groups
Statistical Analysis: Central Tendency
Types of Statistics
Descriptive stats: summarize/describe collected data
Inferential stats: use a representative sample to make conclusions about a larger population → helps determine if we can generalise
Measures of Central Tendency
Mean: average
Median: middle score
Mode: most frequent score (more than one possible)
Used to describe the center of data set
n = number of participants in sample
Distribution Curves
Normal curve
Bell-shaped
most scores near middle
mean, median & mode around same point
few extreme high/low scores
Skewed distribution
outliers pull the mean away from the center
mean is most affected by extreme scores
Positive skew = tail points right: high outliers pull mean ↑
Negative skew = tail points left: low outliers pull mean ↓
Bimodal distribution
- Has 2 modes → 2 peaks
Regression Toward Mean
- Extreme high/low scores tend to move closer to the mean when retested
Page 11 — Variation & Inferential Statistics
Measures of Variation
- show how spread out data is
Range
- highest score - lowest score
Standard deviation (SD or σ)
shows how spread out scores are around the mean
High SD = more variety in scores
Low SD = scores closer together
Normal Curve & SD
68% = within 1 SD of mean
95% = within 2 SD
99.7% = within 3 SD
Percentile Rank
shows a score's position compared to others
86th percentile = scored higher than 86% of scores
Generalizability
How well results apply to a larger population
Improved by:
large, representative sample
random sampling
replication
Inferential Statistics
Statistical significance
Shows whether results are unlikely due to chance
Measured using p-value
Effect size
Shows how large/important the effect or difference is
large effect size = noticeable difference
small effect size = small difference
the smaller the p-value the stronger the statistic (better)
Statistical significance = is the effect likely real?
Effect size = how big is the effect?
Page 12 — Nature, Nurture & Twin Studies
Nature vs Nurture
Nature (Biological)
Genetics + biology → influences from the inside out
Can affect personality, intelligence, mental health, temper & language
Noam Chomsky: humans have an innate ability to acquire language → universal grammar
Nurture (evolutionary)(psychodynamic)(sociocultural)(behaviourism)
Environment + experiences + learning → influences from outside in
Includes conditioning, reinforcement, rewards/punishments & associative learning
John B. Watson: behaviourist saying environment strongly shapes behaviour
★ It's nature & nurture not one or the other. Genes & environment interact to shape development.
Epigenetics (genes can be activated or deactivated temporarily)(slow & many)
- Study of how the environment/experiences can affect gene expression
Rat licking study
High-licking mothers → offspring became high-licking adult
Low-licking mothers → offspring became low-licking adult
When babies were switched they developed behaviour of raising mother
Maternal care also affected gene expression
Shows nurture can influence nature
Enriched environment study
Rats raised in stimulating showed increased long-term potentiation (LTP)
LTP: strengthening of neural connections involved in learning & memory
Their offspring also showed signs of LTP → another example of environmental experience interacting with biology.
Plasticity
the brain changing every second
the brain arranging itself with new neuron connections
quickly occurring
Page 13 — Twin Studies
Types of twins
Identical/Monozygotic (MZ)
1 egg
Same DNA
Same Sex
Fraternal/Dizygotic (DZ)
2 eggs
genetically similar like regular siblings
can be same or different sexes
Why Twins
★ twins help separate the effects of heredity (nature) & environment (nurture)
Identical twins raised apart: similarities suggest gene influence
Researchers use adoption studies, family studies, & DNA studies
Minnesota Twin Studies
lasted about 35 years & studied twins raised apart
famous Jim twins had many similarities despite separate growing up
Similar marriages/divorces
Similar child dog names
vacationed in nearly same place
both good at math, bad at spelling
their similarities provided evidence to investigate gene influence.
Heritability (amount of variation among individuals attributable to gene diff)
a study of about 11,000 twin pairs examined academic achievement
traits such as motivation, stress response, class preferences, & intelligence showed genetic influence
About 62% of individual differences in academic test performance were attributed to genetic factors.