Primary Objective: Simplify the Digital Content & Digital Media (DCDM) Jira ticket-creation process and migrate the dedicated “DCDM” board back to the consolidated DC-UX Design board.
Current DCDM board is legacy (≥ 7 yrs old) and overly complex.
Migration will centralise visibility, enable sprint cadence, impose story-point estimation, and broaden designer assignment flexibility.
Secondary Objective: Clean up legacy fields, images types, and categories so requesters fill out only what is truly needed.
Current Pain Points
Multiple redundant issue types & custom fields (e.g., separate “Digital Image Request” vs. “DAM Asset Upload”).
Inconsistent or obsolete dropdown values (e.g., outdated business teams, region list, TI Store vs. myTI).
No sprint cadence; DCDM tickets sit in an open queue, making priority negotiation ad-hoc.
Limited transparency for roles outside Kelly/Cindy (e.g., Production Coordinator Tanya).
Story points absent, so design effort estimation is unclear.