Omo CSP
large bold fonts used to grab attention
brand recognition is created through the repetition of the word omo through out the advert/poster and enhances the brand’s identity to the target audience
capitalised B to highlight the main selling point of the product
main selling point: make your products as white as possible
star-shaped graphic background acts as a symbolic code
the symbolic code signifies that your clothes will be made blindingly/explosively white
use of the colour white throughout that illustrates how it white and clean your clothes can be
bright colours used make the advert feel fun and positive
red white and blue make this advert look patriotic to the post-war audience, appealing to audiences in America/Britain. with a highly patriarchal society.
red-bold,power
the facial expressions and body language highlight how happy the product will make her
washing line image would look familiar to the audience(1950’shouse)wives and signifies that it is aimed at mainstream working-class women, because house wives were responsible for the majority of the domestic work
repetition of the word white and bright which highlight what the product is going to do for you.This makes the product memorable and persuasive
media language analysis:
subheading reinforces the importance of whitewashing
heading uses capitals, simple rhyme and exclamatory phrases to grab the consumer’s attention, creating a positive tone and making the slogan more memorable.
key signifier acts as a prime example of the consumer’s preferred reading where the omo lady is amazed or happy because of OMOs great whitewashing
in the image, the woman’s sleeves are rolled up denoting that she is ready for work
the blue sky in the background connotes the products f perfection similar to OMO
the copy text reinforces the success and persuades the consumer to buy OMO
the blue and white connote cleanliness and shining whiteness and contrast the red accents of the advert catching the eye of the intended consumer
the key signifier directly addresses the audience through her eye contact making the advert more personal
she is the epitome of the perfect housewife which is evident when she has her hair and make-up done
OMO STANDS for old mother owl connoting being wise if you buy OMO because owls are associated with being wise
large bold fonts used to grab attention
brand recognition is created through the repetition of the word omo through out the advert/poster and enhances the brand’s identity to the target audience
capitalised B to highlight the main selling point of the product
main selling point: make your products as white as possible
star-shaped graphic background acts as a symbolic code
the symbolic code signifies that your clothes will be made blindingly/explosively white
use of the colour white throughout that illustrates how it white and clean your clothes can be
bright colours used make the advert feel fun and positive
red white and blue make this advert look patriotic to the post-war audience, appealing to audiences in America/Britain. with a highly patriarchal society.
red-bold,power
the facial expressions and body language highlight how happy the product will make her
washing line image would look familiar to the audience(1950’shouse)wives and signifies that it is aimed at mainstream working-class women, because house wives were responsible for the majority of the domestic work
repetition of the word white and bright which highlight what the product is going to do for you.This makes the product memorable and persuasive
media language analysis:
subheading reinforces the importance of whitewashing
heading uses capitals, simple rhyme and exclamatory phrases to grab the consumer’s attention, creating a positive tone and making the slogan more memorable.
key signifier acts as a prime example of the consumer’s preferred reading where the omo lady is amazed or happy because of OMOs great whitewashing
in the image, the woman’s sleeves are rolled up denoting that she is ready for work
the blue sky in the background connotes the products f perfection similar to OMO
the copy text reinforces the success and persuades the consumer to buy OMO
the blue and white connote cleanliness and shining whiteness and contrast the red accents of the advert catching the eye of the intended consumer
the key signifier directly addresses the audience through her eye contact making the advert more personal
she is the epitome of the perfect housewife which is evident when she has her hair and make-up done
OMO STANDS for old mother owl connoting being wise if you buy OMO because owls are associated with being wise
