Study Notes on Small Business Enterprises

NELSON MANDELA UNIVERSITY

STUDY UNIT 4 (CH 18) - SMALL BUSINESS ENTERPRISES (LECTURE ONE)


Learning Outcomes (Lecture 1)

  • Describe the concepts associated with smaller business enterprises.

  • Explain the importance and prevalence of SMMEs in South Africa.

  • Describe the various entrepreneurial options available when starting small business enterprises.

  • Outline the advantages and disadvantages associated with each start-up option.

  • Describe the basic approach to be followed in the financial evaluation of available options.

Learning Outcomes (Lecture 2)

  • State the essential content of a feasibility and viability study.

  • Identify the key issues to be considered prior to and during the writing process of a business plan.

  • Describe the elements and contents of a business plan.

  • Distinguish between a business plan and the Business Model Canvas.

  • Describe the nine building blocks of the Business Model Canvas.

  • Explain the challenges facing small business enterprises.

  • Identify the sources of assistance available to small business enterprises.


Learning Outcome 1: Concepts Associated with Smaller Business Enterprises (SBs)

Recap: Entrepreneurs vs SB Owners (Pages 74 - 75)

  • Key distinctions between entrepreneurs and small business owners include:
      - Innovation: Entrepreneurs typically seek new and unique ideas.
      - Growth Potential: Entrepreneurs aim for scalable business models while small business owners may focus on local markets.
      - Broad Vision: Entrepreneurs often envision large-scale impacts.

  • Recommendation: Review pages 74 to 75 of the textbook for a detailed understanding of the differences.

Definition and Characteristics of Small Business (SB)

  • Small Business:
      - Definition varies as it is context-dependent—no universally accepted definition.
      - Importance of having a definition: policies, taxes, incentives, support, and banking considerations.

  • Size Dynamics:
      - Size is relative: varies based on industry type (Service vs. Manufacturing).

Government Policy in South Africa

  • White Paper: Policy to promote and develop small businesses.

  • National Small Business Amendment Act 23 of 2003: Legal framework guiding the operation of small businesses in South Africa.

Categorization of Small, Medium, and Micro Enterprises (SMMEs)

  • SMMEs: Comprise small, medium, and micro-enterprises.

  • Four Size Classifications:
      1. Survivalists: Informal sector, income below poverty line, no employees.
      2. Micro-Enterprises: 1-5 employees, minimum capital, potential to grow.
      3. Small Enterprises: 6-50 employees, more structured management, access to technology.
      4. Medium Enterprises: Up to 200 employees, complex management structure, decentralized decision-making.

Classification Criteria

  • Quantitative Criteria:
      - Annual sales turnover.
      - Employee count.

  • Qualitative Criteria:
      - Nature of business activities.
      - Market presence and customer engagement.

  • Refer to page 462 for detailed criteria.


Learning Outcome 2: Importance and Prevalence of SMMEs in South Africa

Contributions of SMMEs

  • GDP Contribution: Approx. 45% of the country’s GDP.

  • Registered SMMEs: Estimated to be over 2.8 million.

  • Job Creation: Significant role in providing new employment opportunities.

  • Growth Trend: Healthy growth for the past decade highlighting its significance for economic development.

Global Context

  • SMMEs as a driving force of economic activity, job creation, and social stability.
      - Promote employment, increase spending, and stimulate market competition.

Advantages of SMMEs

  • Flexibility in adapting to market changes.

  • Closer market proximity leads to better customer relations.

  • Cost-effective employment benefits due to smaller operational scales.

  • Innovation in products and services through closer supplier relationships.


Learning Outcome 3: Entrepreneurial Options for Starting Small Businesses

Entrepreneurial Motivations

  • Entrepreneurs start businesses driven by push and pull factors.

Start-Up Options

  • Varieties include:
      - Starting a new business based on a feasible idea.
      - Franchising: replicating an existing business model.
      - Family business dynamics.
      - Purchasing an existing business (going concern).

Starting New Enterprises
  • The process involves identifying viable business opportunities and determining market potential.

  • Consider the feasibility and profitability of the idea.
      - Drawbacks: It may be a daunting task requiring extensive market research.

Franchising
  • Definition: Represents the right or privilege of operating a business under a recognized brand.
      - Contribution: 12.5% of South African GDP.

  • Notable Franchises: Wimpy, with over 500 outlets; Woolworths with over 130 stores globally.

Franchisor and Franchisee Roles

  • Franchisor: Owns the business rights and grants licenses based on specific terms.

  • Franchisee: Operates under the franchisor's brand, obtaining training and resources.

  • The agreement outlines operating conditions and fees for the franchisee.

Family Businesses
  • Statistics: Account for 70%-95% of business entities in developed economies and contribute 50%-80% of jobs globally.

  • Advantages may include increased familial commitment, long-term perspectives, and flexibility in operations.

Purchasing an Existing Business
  • Reasons for acquiring an existing business may include time constraints, capital availability, and a desire to expand.

  • Key Considerations: Suitability of the business choice and understanding operational dynamics.

Case Study: Wonderfurn Limited
  • A family-run manufacturer/exporter of pine furniture demonstrating commitment to quality and community support through charity donations.

  • Evidence of Family Business: Shared vision among family and non-family employees, democratic work structure, and customer-oriented service drives satisfaction.


Learning Outcome 4: Financial Evaluation of Options

General Approach

  • Financial Evaluation: Involves fundamental analysis for valuation of business opportunities.

  • Preparation of pro forma financial statements such as profit & loss and cash flow forecasting.
      - Factors considered include:
        - Sales Forecasts
        - Cost Structure
        - Cash Flow analysis using models like Discounted Cash Flow (DCF).

Expected Outcomes

  • Clear financial projections assist in making informed entrepreneurial decisions.
      - Note: Detailed financial valuation is covered in higher-level financial management courses (3rd Year studies).

Conclusion

  • Questions: Please reach out if clarification or further information is needed regarding concepts discussed.