Concise Summary of Social Media Module

Module Overview

  • Focus on Social Media:
    • Social Networking
    • Content Communities
    • Blogs
    • Online Communication
    • Social Media Values

Module Objectives

  • Create effective social media profiles.
  • Use networking tools to convey personal brand.
  • Evaluate connections in social networks using sociograms.
  • Manage online reputation and privacy.

Social Networking Basics

  • Online Identity: Profiles built on social media outline individual connections.
  • Geosocial Networking: Interaction based on physical location.
  • Crowdsourcing: Contributions towards a collective goal (e.g., Yelp reviews).

Communication Types

  • Synchronous: Real-time communication (e.g., chat).
  • Asynchronous: Communication held for later access (e.g., emails).

Email Communication

  • Emails as messages or systems;
    • Webmail: Browser-based access; pros - accessible anywhere, cons - security.
    • Local Email: Stored offline; control over messages.

Blogs and Microblogs

  • Blogs: Informational posts; platforms like WordPress.
  • Microblogs: Short messages (e.g., Twitter); unique terminologies (e.g., tweets).
  • Wikis: Collaborative platforms for content creation.

Social Media Values

  • Identity: Composed of profile information, connections, and posts.
  • Reputation: Influenced by online actions; account for sockpuppets and doppelgangers.
  • Privacy: Management of personally identifiable information (PII) across platforms.
    • Important to understand data types:
    • Service Data (Information provided),
    • Disclosed Data (Information posted),
    • Entrusted Data (Posted by others),
    • Behavioral Data (Collected from usage).

Fair Use and Intellectual Property

  • Types of Intellectual Property: Patents, Trademarks, Copyrights, Trade Secrets.
  • Creative Commons: Licensing to share and modify works under specific terms.
  • Understand fair use conditions regarding copyrighted media.

Key Considerations

  • Importance of managing online identity and reputation proactively.
  • Awareness of different data types collected and potential privacy risks with third-party apps.