Study Notes on Incentives

Incentives

Introduction to Incentives

  • Definition: Incentive pay is compensation linked to and based on performance, rather than base pay.

  • Performance Metrics: Incentives can be tied to the performance of individuals, groups/teams, and/or organizational performance.

Negotiating Job Offers

General Tips for Negotiation
  • Be Enthusiastic: Show excitement about the offer but maintain composure; losing your cool can cost you income.

  • Understand Objectives: The company's aim is to minimize costs; your aim is to achieve a salary that meets or exceeds the middle of their proposed range.

  • Long-term Financial Impact: Negotiating pay can lead to thousands in additional income, especially because raises are often based on base pay.

  • Consider Total Compensation: Evaluate salary, benefits, bonuses, rate reviews, and promotional opportunities.

  • Know Your Worth: Research through websites, colleagues, and recruiters to determine your market value.

Salary Guidelines
  • Handling Expected Salary Questions: Develop a strategy for discussing your expected salary on applications and interviews.

  • Rough Rules of Thumb:

    • $30,000 jobs: Typically hourly and non-negotiable.

    • $40,000 to $85,000 jobs: Negotiation range is generally $2,000 to $5,000.

    • Jobs over $85,000: Typically have greater flexibility due to required training or experience differences.

Consider Beyond Salary
  • Evaluate salary and benefits as a total package, noting that excellent benefits can compensate for a lower salary.

  • Benefits to Consider: 401K, Pension, Vacation, Health Care, etc.

  • Information about benefits should be accessible from hiring managers, company websites, or HR representatives.

Negotiating Tips
  • Initial Offer: Companies usually extend the first pay offer. Do not accept it immediately; take time to evaluate.

  • Restate Your Value: When negotiating, clarify your contributions or values to the company, and know your worth beforehand.

  • Request More: If the company does not adjust pay, consider asking for alternatives, such as an extra week of vacation.

  • If Pay is Unsatisfactory: Politely ask if you can get back to them, reevaluate how much you want the job versus the offered salary.

Rejecting Offers

  • Maintain Professional Relationships:

    • Remember your network helped you receive the offer.

    • The company invested time and resources in you.

    • Rejecting offers should be done gracefully to keep doors open for future opportunities.

  • Key Reminders:

    • Stay classy, gracious, and grateful when declining an offer.

Accepting Offers

  • Action Steps:

    • Set a start date and complete any required tests or paperwork without broadcasting your new role initially.

    • Once confirmed, submit a formal resignation letter to your current employer, cooperating for a smooth transition.

    • Address potential counteroffers from your current employer.

  • Thanking Contributors: Acknowledge everyone who assisted you during the job search (e.g., HR recruiter, potential bosses).

Designing Incentive Plans

Objectives of Incentive Plans
  • Organizations often tie pay to performance for four primary reasons:

    1. To recognize and reward high performers.

    2. To motivate individuals to achieve corporate goals.

    3. To improve overall productivity.

    4. To move away from an entitlement culture.

Assumptions Behind Incentive Pay
  • Certain individuals are more productive than others.

  • Higher performing employees should earn more to avoid errors of omission.

  • Some jobs significantly contribute to the success of the organization.

Key Considerations for Designing Incentive Plans

Before establishing an incentive pay plan, consider the following:

  • Employee preferences (cultural and personal differences).

  • Amount of rewards available for high performance.

  • Methods to effectively motivate individuals in their roles.

  • Objectivity of the evaluation process that determines the rewards.

Steps for Designing Incentive Plans
  1. Identify Goals: Determine what actions or behaviors the organization is incentivizing (e.g., safety, performance).

  2. Budget: Assess the financial implications of the pay program to ensure a positive ROI.

  3. Differentiation of Rewards: Ensure rewards reflect performance distinctions and are not uniform across all employees.

Influences of Incentive Plans

Incentive plans can positively impact:

  • Individual Performance.

  • Team Performance.

  • Organizational Performance.

  • Additional areas such as customer service, quality and quantity of production, teamwork, attendance, safety, revenue growth, market share increase, cost reductions, and productivity improvements.

Performance Measurement and Goal Setting

  • Incentive plans should focus on measurable outcomes that align with the business strategy and performance expectations.

  • Rewards need to be fair and should be grounded in comprehensive performance metrics.

Types of Incentives: Short-Term vs. Long-Term

  • Short-term Incentives: One-time rewards to motivate short-term outcomes (< 1 year), commonly used to drive immediate performance.

  • Long-term Incentives: Designed to motivate behaviors that enhance company value over an extended period (> 1 year), often related to factors such as share price and organizational health.

Pay for Individual Performance

  • Merit Pay: Compensation based on specific individual performance metrics.

  • Variable Pay Plans: Incorporate a risk component in base pay that can be supplemented by performance returns.

  • Spot Awards: Immediate recognition for very specific desirable behaviors or achievements.

  • Extrinsic vs. Intrinsic Motivation:

    • Extrinsic Motivation: Comes from outside the individual (e.g., performance bonuses).

    • Intrinsic Motivation: Derived from enjoyment or interest in the task itself.

Conditions for Effective Individual Incentives
  • Individual performance must be identifiable.

  • There must be a desire for competitiveness among employees.

  • The organizational culture must emphasize individualism.

Spot Bonuses

  • Utilization: Approximately 35% of companies implement spot bonuses; 74% find them effective.

  • Awarded for exceptional performance, extraordinary effort, or completion of special projects.

  • Larger institutions often utilize formal methods; smaller companies may be more casual.

  • Examples include Eastman's Employee Team Recognition and Chairman’s Awards, typically issued in cash or equivalent value rewards.

Individual Rewards Beyond Cash

  • Skill-based Pay: Compensates employees for their proficiency and knowledge depth.

  • Recognition Awards: Acknowledge specific achievements such as safety measures or service milestones.

  • Alternative Rewards: Non-cash incentives that supplement traditional pay and comprise aspects like telecommuting and flextime.

Group Incentive Plans

  • Purpose: Align teams’ goals with organizational objectives and motivate teams to achieve collective targets.

  • Examples:

    • Gainsharing: Employees receive a share of productivity improvements – Scanlon plans for implementing cost-saving suggestions and Improshare for productivity growth.

    • Group Incentives: Designed to reward collective outputs, cost savings, or quality improvements based on team performance against set standards.

Advantages of Group Incentive Plans
  1. Potentially improve organizational and individual performance by 5-10% annually.

  2. Simpler to create performance metrics compared to individual plans.

  3. Encourages cooperative behavior within and across teams.

  4. Generates enthusiasm for teamwork among employees.

  5. Enhances employee involvement in decision-making processes.

Disadvantages of Group Incentive Plans
  1. Reduced visibility regarding individual contributions and their impacts on payouts (line-of-sight issues).

  2. Possible turnover of top individual performers who feel they are under-compensated due to shared rewards.

  3. Increased financial insecurity due to variable earnings linked to team productivity.

Challenges Leading to Group Plan Failure

  1. Team Variety: Difficulties defining what constitutes a team.

  2. Team Size Impact: Large teams may result in motivational loss and social loafing; small teams may develop dysfunctions.

  3. Complexity: Complications can diminish line-of-sight regarding performance.

  4. Control: Questions of how much control a team has over their outcomes (referencing Eastman's compensation system).

  5. Communication: Ensure team members can articulate how they are compensated and the rationale behind it.

Organizational Incentive Plans

  • Goal: Align employee objectives with those of the organization, rewarding performance at the organization level.

  • Types:

    • Organizational Pay for Performance Plans: Provide short-term rewards based on organizational performance versus targets, exemplified by profit-sharing.

    • Employee Stock Ownership Plans (ESOPs): Trusts established by employers to hold company stock for employee ownership.

Performance Measurement Focus in Organizational Plans
  • Performance measures can be customer-focused, time-to-market, capability-focused, and other integer measures that gauge effectiveness across different operational metrics.

Profit Sharing in Organizational Plans

Primary Objectives
  • To enhance productivity and organizational performance.

  • To attract and retain talent.

  • To boost quality standards and employee morale.

Drawbacks of Profit Sharing
  • Necessitates disclosure of financial results to participants.

  • Year-to-year profit variance can complicate perceptions of fairness.

  • Profit outcome may not directly correlate with employee effort.

Stock Options in Organizational Plans

Mechanics of Stock Option Plans
  • Grant employees the right to buy a fixed number of shares at a set price for a limited duration.

    • Illustration: The opportunity to purchase 1,000 shares at $17/share, assuming market price rises.

  • Profit Calculation Example:

    • Purchase of shares at $17 vs. market price of $87, yielding significant potential profit.

Example Calculation of Stock Option Profit
  1. Scenario:

    • 1,000 options to purchase at $17/share.

    • Sell price rises to $87/share after exercising the options.

    • Calculation:

      • Purchase Cost: $1,000 x $17 = $17,000.

      • Sale Revenue: $1,000 x $87 = $87,000.

      • Net Gain: $87,000 - $17,000 = $70,000.

Employee Stock Programs and Risk
  • ESOP Definition: Programs through which employees acquire substantial ownership in their organization.

  • Advantages:

    • Preferential tax treatment for income generated by ESOPs.

    • Employees are motivated by their stakes in the company.

  • Disadvantages:

    • Associated risks with employee investments in failing companies (e.g., case of ENRON).

Special Situations in Incentive Plans

Executive Compensation Elements
  1. Base salary.

  2. Bonuses and performance-based pay.

  3. Long-term incentives like stock options and performance shares.

  4. Additional perks (perquisites).

  5. Severance packages.

Sales Incentive Program Considerations

Key design decisions for sales incentive programs include:

  • Eligibility determination within the sales team.

  • Balancing salary and incentives to achieve desired compensation levels.

  • Formulating the structure for calculating incentives based on performance metrics.

  • Clarifying sales recognition and co-sales attribution.

  • Specifying the duration of the sales cycle.

Common Pitfalls in Incentive Program Decisions
  • Errors of Omission: Failing to acknowledge deserving awards.

  • Errors of Commission: Incorrectly awarding undeserving individuals.

Managing Incentive Systems

Performance Feedback and Evaluation
  • Technological tools increase tracking efficacy for performance metrics.

  • Evaluate incentive plan effectiveness through participant and administrator feedback.

  • Successful incentive programs should yield improved performance outcomes and utilize feedback for continuous improvement.

Effectiveness of Incentive Pay

  • Positive Impact: Well-designed incentive pay plans can lead to significant improvements in performance metrics (individual, group, corporate).

  • Cost Benefits: May lower overall operational costs.

Risks of Poorly Designed Plans
  • Inadequate payouts for expected work may create errors of omission among high performers.

  • Setting unachievable or overly simple goals.

  • Utilizing outdated metrics or overwhelming participants with numerous metrics.