THE PROMOTIONS MIX(EXTRA NOTES)

SEO Marketing- stand for “Search Engine Optimization

• optimizing your website and its content for greater visibility on search engines like Google

Integrating Marketing Communications

• consistency is important since people might doubt the brand’s work methods

  • e.g. Sir Chester told one class that price is the most important in marketing, bu he told the other class it’s promotions. If both classes find out that what the teacher taught is different, we’d probably get mad a the teacher

Developing an Effective Marketing Plan

• designing a message-

• choosing media- how will your target consumers get the message? and how ould they best receive it?

• selecting source

  • e.g. using dentists to prove that your toothpaste is credible

  • e.g. using chefs to prove the a certain sauce is good

• collecting feedback

  • sonic looked “ugly” by netizens when the sonic trailer was released, due to this the movie production team delayed the release of the movie in order to fix sonic’s appearance

Promotion Tools - Advertising - Execution Tools

• Mood- how it feels to interact with the product

Promotion Tools - Public Relations

• trying to control how people see the company

• team here is usually for damage control if the brand is being tested/ got involved in a certain scandal

• ! La Salle has a brand– for future inquires, talk with La Salle’s stratcomm

• Functions:

  • Press Relations

    • non-paying, but kinda paying since you can bribe them to talk about a certain product

  • Public Publicity

    • product launches- very known aspect of PR

    • e.g. apple having a seminar talking bout the new launch of their iPhone model

  • Public Affairs

  • Lobbying

    • not illegal, but kinda wrong to do

    • e.g. grab bought uber, so they could monopolize the prices of private transportation; government had to intervene

  • Investor Relations

    • comes in handy when the company gets into a scandal, so all invests of investors will drop

    • handles investors agruments and helps them make investing decisions

Promotion Mix

• helps communicate the value of the product to customers

• Advertising:

  • any paid form of non personal presentation(e.g. media, radio ad, digital campaigns)

Promotion Tools- Personal Selling

• Linking the company

  • people that are the face of the company

  • makes sure that every branch applies the same things and same promos

• Process:

  • people here get customers to talk/ give feedback about the product

  • from the comments, reps will talk to the brand will adjust accordingly

Promotion Tools - Sales Promotions

• Trade- companies sell their products to businesses at a owner price so you can buy more and disseminate further

• Business- Business to business

  • sometimes, business to business have high competition due to the possible benefits it will bring( e.g. better commission)

• Consumers Promotion Tools:

  • Samples- like how SNR gives free food for people to try

  • Coupons- Discount coupons to buy more things more less cost(e.g. gift certs)

  • Cash refunds- like cash back

    • buy more, the more cash back

    • same as coupons lang rin

  • Price packs

    • discounted prices are being shown directly to customers

  • Premiums

    • freebies that come with the product

  • Point of Purchase

    • Enhances the awareness of the products

  • Contests

    • give the chance to customers for a chance to win something

      • e.g. spend a certain amount for the raffle to win a car

• Promotion Tools- Direct Marketing

  • open line of marketing

  • direct communication or distribution to customers